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Posts tagged with User Experience

Start Me Up! A profile of Lookback

Mobile companies that thrive do so through great user experience. Jonatan Littke, Founder of Lookback, believes design has taken over technology and rightly so.

Yet for all its glory, a lot of design is still being created without knowing how it will be received.

Check out more about Lookback's solution in this Q&A and let us know what you think in the comments...

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Great expectations: is user experience your biggest responsibility?

Econsultancy’s updated User Experience Buyer’s Guide lists 23 suppliers of user experience services, and expounds the current trends in the market.

And guess what? User experience is as topical as ever.

Business transformation is increasingly design-led, delivering value to customers with great customer experiences, across multiple devices, with emerging technologies such as responsive design and HTML5.

2 comments
Biometrics and the user experience

Five potential UX issues with biometrics

I have recently become involved in the growing field of biometrics standards and believe the various technologies should be of great interest to digital marketers.

However, when I searched the Econsultancy site, I found that biometrics was mainly seen as a tool for market and user research

Given the explosion in digital fraud and the difficulty of combining secure access with easy access, I believe biometrics have a great part to play in creating an engaging user experience.

6 comments

What do Sainsbury's, Tesco, Asda and Ocado have in common? Poor online checkouts

Ecommerce accounts for around 5% of all grocery shopping in the UK and is set to be worth around £7.5bn this year.

That figure is predicted to grow to just over £11bn by 2016, so it’s certainly a market that’s worthy of attention.

I only recently made my first online grocery order and wasn’t particularly enamoured with the user experience, so thought I’d trial the checkouts of the three big supermarkets – Sainsbury’s, Tesco and Asda – plus online-only retailer Ocado.

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12 usability flaws that are spoiling the mobile web

The mobile web is still a relatively new and rapidly developing medium, but that doesn’t excuse some of the awful user experience issues we’re exposed to on a daily basis.

My job requires me to spend a lot of time browsing mobile sites so I am probably exposed to these problems more than the average consumer. That doesn’t make them any less annoying though. 

So to try and raise awareness of these UX crimes and I’ve compiled a list of 12 problems that I’d love to see the back of.

Let me know of any I've missed off in the comments section.

32 comments
Blackpool

UX problems I had booking my holiday (and why I need a bumbag)

In this post, or seamless meld of my personal and professional lives, I will highlight a few user experience blips I found when booking a holiday to Austria.

On reflection, it occurs to me we might all be over-excited about new developments online. Wearable technology and cross-channel CRM are both all over tech and digital marketing news, but how far are we from websites working to the user's satisfaction?

As progress brings more examples of 'good', the 'bad' becomes even more annoying. The whole experience of booking my holiday left me realising that one of the main benefits of package holidays remains the same: they take the hassle out of having to interact with more than one service/company in the travel sector.

None of the company websites I used were bad at all, in fact, I was impressed by OBB (Austrian Rail) and Olotels, but the cumulative effect of small user experience hiccups meant that booking tickets and accommodation filled an evening with moderate pain.

Can a holiday ever truly be 'last minute' until travel sites are optimised further? Here are the problems I faced.......

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13 predictable user experience problems on travel websites

It is a curious irony that you end up needing a holiday after trying to book a holiday online. 

I still feel that travel is an area that is lagging behind, when it comes to ecommerce and the user experience (which often leaves a lot to be desired). These sites need to work so much harder than their retail counterparts, for all kinds of reasons. 

Booking a holiday is a leap of faith if you're visiting somewhere for the first time, and the pre-customer experience is absolutely vital. Attention to detail is paramount.

But every year it's the same: I brace myself before spending countless hours researching possible destinations, knowing fine well that I'm going to encounter all manner of frustration during the process.

Here are 13 UX issues that I've come across over the weekend, while trying to a) find a hotel / villa, and b) hand over a not inconsiderable sum of money in return for c) a fantastic experience. Many of them are easy to fix. Some may seem trivial, but putting any doubt in the mind of the prospective buyer is a dangerous move.

24 comments

Curate, shape and grow: cultivating your connected TV garden

When it comes to the Connected TV landscape, it truly is a wilderness out there.

Change in how we’re consuming media provides tremendous opportunity for both publishers and content creators looking to reach audiencea.

However, platform fragmentation and a myriad of technical and business constraints ensure that it’s never been so easy to get lost in the cost and complexity. 

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Aviva and More Than come top in car insurance site usability study

In the competitive world of online car insurance Aviva and More Than offer the best overall user experience, according to a new report from Qubit.

Using a customised tool that scored 10 of the UK’s biggest insurers out of 100%, the two top performers both scored 76% while Admiral was the worst performer with an overall total of 59%.

Qubit’s ‘Find, Choose, Buy’ framework divides the user journey into three stages. ‘Find’ evaluates the customer search, as well as the possible alternatives on offer; the ‘Choose’ stage analyses information available, particularly on the search results and the product page, helping the customer to select the product. 

The ‘Buy’ section then examines the checkout process where the customer completes the online transaction.

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Premier Inn's simple iPad app is a useful tool for business travellers

Premier Inn recently unveiled a new iPad app alongside a revamped iPhone version as it seeks to increase mobile sales and repeat bookings.

The hotel chain took more than 100,000 bookings through its iPhone app in 2012 and the updated version has already seen average daily sales conversions increase from 3% to 5.9%.

Designed by Grapple, the new apps feature improved navigation, redesigned booking function, Trip Advisor ratings, the ability to add extras such as breakfast, and a simplified process for booking repeat stays.

The iPhone app has been downloaded more than two million times since it was first launched in January 2011, so to find out what the fuss is about I tried out the new iPad version...

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37% of consumers think that most mobile sites are difficult to navigate

A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.

More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.

The survey also found that consumers are increasingly unforgiving of mobile sites and apps that aren’t up to scratch.

Almost half of respondents (47%) claim that if an app is hard to use they will stop using or delete it compared to 41% in the previous survey.

People apparently have slightly more patience with mobile sites, although 38% still said that they would stop using a mobile site that is difficult to use.

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Five great UX presentations on Slideshare

While Slideshare presentations can be light on words, many of the most important UX principles still come across through the visuals alone.

Here are some favourites from our internal staff and expert network...

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