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We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.
But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.
As with all industries, financial services companies have been forced to adapt their business practices to account for new digital technologies.
From a customer standpoint this has been hugely positive, as it’s now easier than ever to apply for financial products and compare costs online.
Hobbycraft is not a website we’ve covered on the blog before. It’s not the showiest website, it doesn’t feature the most technically dazzling array of tools and features, nor is it currently in the news for any particular reason.
So why cover it now? Because Hobbycraft gets the basics of ecommerce just right.
Out of all the sites I’ve researched so far, this one manages to include almost every ecommerce best practice feature that we’re constantly banging on about on the blog.
“Come with me, and you'll be, in a world of pure imagination...”
I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.
Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.
There are two things you should know about me: Number one - I wear glasses. Number two - I love it when traditionally difficult-to-use services in the offline world are digitally transformed.
There are probably some more things too, but none of them appropriate to this post.
Recently I went through the rigmarole of booking an eye test and ordering contact lenses through a high street retailer.
I realised that during all of the telephone calls and repeated visits to my not-quite-so-local branch, that most of this experience could be carried out much more conveniently online.
Whether you realise it or not, your company is in the user experience business.
Putting users at the centre of your strategy is key to a successful multichannel approach.
Here are five guiding principles to help you get it right.
If you’re trying to sell food, nothing’s more important than the menu.
Recently I was looking back through some older Econsultancy posts (because I live a fun-filled, rock 'n' roll life), and came across this post on mobile hamburger menus.
FatFace has revealed that its Christmas 2014 ecommerce sales were 25% up on 2013, whilst December sales were 13% up.
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.
Much like previous investigations on retailers Apple and John Lewis this explores the customer journey in a nutshell, looking at paid search visibility, ad relevancy and the speed and ease of the ecommerce user experience.
This week: Ikea.
Micro UX is a small element in a product’s design, focused entirely on a single task.
These simple interactions and effects are primarily designed to create an interesting and hopefully unique experience for the user.
Here we’ll be finding out how these little details can make a big difference.
I’m going to set out my prejudiced little stall immediately: I hate booking cinema tickets online.
In terms of annoying outdated UX, booking tickets for all the major cinema chains is up there with pagination, full-page takeover ads and reading our old non-responsive site on a mobile.
I looked at the major players Odeon, Vue and Cineworld earlier in the year and each provided a frustrating experience, full of unnecessary distractions and barriers to purchase.
Following the relaunch of its ecommerce site at the end of 2013, Halfords online sales have risen 13.7% from the same time last year.
As reported in Internet Retailing last week, Halfords’ online sales represented 12.2% of its total retail sales. Conversion rates have risen by 19% and 92% of online orders were collected in store through its click and collect service.
Impressive figures that certainly position Halfords as a successful multichannel retailer, but what makes the Halfords online experience particularly conducive to improving its revenue?
Recently we’ve featured Halfords in various articles related to ecommerce - social customer service, guest checkouts click and collect - and to be honest this retailer hasn’t come out particularly well.