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Posts tagged with Usability

Jakob Nielsen on press area usability

Nielsen's latest Alertbox post this week looks at the issue of press area usability for journalists, finding that plenty of the websites studied fail to adequately provide information for such visitors.

Poor usability and lack of information in press areas will result in journalists deciding not to include a company in the article they are writing, or else force them to get their information from third party sources, and can represent a lost PR opportunity.

2 comments

Site review: Toys R Us

Retailer Toys R Us has just launched a revamped version of its website, with the stated aim of making the site more intuitive and easy to navigate for users.

The company, which also claims to have been the first national retailer to launch an e-commerce site back in 1996, has announced the fourth version of the site using the hybris e-commerce platform. So has it improved the user experience for shoppers?

2 comments

Personalized search helps online grocery shoppers

Online grocer FreshDirect offers its customers many options to make shopping from a large selection of inventory simple, ranging from search functionality, breadcrumb navigation (literal and figurative - they do sell breadcrumbs!), and shopping from previous grocery lists. Grocery buying is, after all, largely predicated on repeat purchasing of favorite or staple products.

FreshDirect recently made browsing and buying even easier for returning registered customers by personalizing its site search functionality.

1 comment

Site review: lastminute.com

Travel comparison company lastminute.com has opted for a low key launch of its revamped website, giving users the chance to use the new version and give feedback.

The redesigned version of lastminute devotes more space to providing holiday ideas and showing the latest deals on offer, so the search box is less prominent than before. The old version is still running alongside the new one, which gives me a chance to compare the two.

1 comment

Overcomplicating the checkout process

Checkout processes are supposed to be made as easy as possible for customers to complete. Of course, a certain amount of detail is required to complete a transaction, but this should be made relatively painless for the user.

The checkout and purchase process should be smooth and easy to understand, distractions should be removed, while the amount of information required and the number of steps should be kept to a minimum to make it as quick as possible. This is not the case on VistaPrint though, which has one of the most complicated checkouts I have seen.

4 comments