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Posts tagged with Usability

Note to Next: don't make visitors listen to music

Chris Lake wrote about 50 ways to annoy web users on Monday, which included things like pop-up ads, slow loading pages, unreadable text, and other terrible crimes against usability.

One of the biggest offences for me is the automatic playing of audio when you arrive at a webpage, and I've found a pretty sorry example of this on the Next homepage today.

7 comments

Huge drop-down menus are good for usability - Nielsen

While regular drop-down menus on websites can be bad from a user experience perspective, bigger versions can improve usability by overcoming the drawbacks and allowing users to see all the options at once without scrolling.

Usability guru Jakob Nielsen makes this point in his latest Alertbox post, recommending the use of such menus to improve the user experience, as well as providing some tips on making 'mega drop-downs' more user friendly. I've been looking at a few examples of drop-down menus...

8 comments

50 swinish ways to annoy web users

I experienced a few issues this morning while browsing around on the web. I’m still amazed by some of the issues I chance upon in an average day, often on mainstream media websites.

As such I’ve compiled, in about an hour and a half, a list of 50 things that annoy me. Some of these things are plain bad design, while others are strategically dubious. One or two are to be avoided like a bad smell.

27 comments

Q&A: Leah Russell on the new Lastminute.com website

Lastminute.com recently launched a new version of its website in the UK and France, with new sites for the rest of Europe to follow.

I've been talking to Lastminute.com's head of customer experience Leah Russell about the thinking behind the new site, and the challenges of providing a usable website for different markets across Europe.

Lastminute.com homepage

0 comments

Ten things Ryanair could do better online

Budget airline Ryanair made an online PR gaffe yesterday (or at least some of its staff did) by its petulant response to the exposure of a bug on its website by a blogger.

Taking our cue from Jason Roe's post on Ryanair's usability error, I've been looking at some other ways that the budget airline can improve the user experience on its website and perform better online.

Ryanair homepage

19 comments

How to spoil your checkout process

I looked at VistaPrint's checkout process last month, and found it one of the most annoying and complicated ones I had ever seen, but now I have found a checkout to rival it.

Like VistaPrint, domain name registration company GoDaddy overcomplicates its checkout process by adding a ridiculous amount of cross-selling options that are sure to annoy all but the most determined customers.

7 comments

EEG: cracking your clients’ sub-conscious

Whatever the amount of expert advice you seek or in-depth research you conduct, it can sometimes feel that pinpointing why some online experiences are successful with your customers and some are not requires nothing short of a mind-reader.

Now there is a pioneering neuroscience technique that has been recently developed which, in the right hands, just might have similarly magical implications for internet marketers and e-commerce professionals struggling to unlock the true potential of their online channel.

3 comments

River Island finally ditching Flash site?

FlashRiver Island is one of the only high street retailers which hasn't significantly improved its e-commerce offering over the past couple of years, and still retains an all-Flash website.

I have been wondering for a while when River Island would look to improve the site, and Paul Rouke of PRWD has a few answers after attending a Q&A with CEO Richard Bradbury last night.

7 comments

Q&A: Ian Grant of Encyclopaedia Britannica UK

Ian Grant is the MD of Britannica UK, responsible for the EMEA regions. I've been talking to Ian about how EB has adapted to the internet, the threat from Wikipedia, and its plans for the future...

5 comments

Grand Central needs to improve its usability

I have to book trains online quite often, and am constantly frustrated by the poor user experience offered by some rail operator's websites.

I've criticised National Express for usability problems before, but GrandCentral, which operates train services along the same East Coast mainline between London and the North East, takes the biscuit for poor customer experience. 

Grand Central homepage

2 comments

Reevoo improves its iPhone site

I looked at price comparison websites on mobile yesterday, and found many of these sites were not up to scratch,  have not released versions for smartphones, or in many cases have not even developed mobile sites.

Of the five mobile shopping comparison sites I looked at, Reevoo's was one of the best, and has now improved its mobile offering by adding pricing information from retailers. 

Reevoo iPhone site

0 comments

Confused.com trumpets usability

Insurance aggregator Confused.com has been promoting its new look site recently with a TV campaign which focuses on the usability of its website.

On the ads, Confused.com has got its customers to say what they think about the new-look site, with a focus on the improved user experience. With this in mind, how easy is it to get a car insurance quote on the new site?

4 comments