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Posts tagged with Unexpected Tweet

First direct’s platypus: is humour still a risk?

‘Firstdirect is like the platypus of banks, a little bit different’. This is correct, and the ad can be considered a televisual success.

However, online, apart from a well-deployed and anonymous teaser video, the campaign’s lack of fecundity is its main similarity with the platypus. 

I’ve had a little look at this curate’s egg of a campaign, with some good and bad bits revealed.

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