Posts tagged with Twitter

Enjoy the conversation while it lasts...

We live in a maelstrom of activity and invention. A new world we are evolving every day; some days more than others. We sometimes, perhaps more often than we'd like to think, get caught up in the hype or in the detail of what we do. We get stuck on definitions and fads, guidelines and best practice, manifestos and policies.

We also forget about the simple beauty of the medium we work in. This is a personal reflection, indulgent perhaps. But I make no concessions: it sometimes good to take a step backwards and reflect on what we've got now and what's in front of us.

2 comments

Does Twitter's Million Dollar Homepage push the limits?

Most of us remember the Million Dollar Homepage. Launched by then-21-year-old Alex Tew, the idea was simple: sell a homepage containing 1 million pixels for $1/pixel.

As might be expected, the reaction to the simple yet clever idea was mixed. Some thought it was brilliant, others thought it was stupid.

2 comments

Own generic terms on Twitter to win at SEO

Jason Calacanis, by David Sifry via FlickrI wrote a post last month called ‘Why should brands own their own social media profiles’, where I called out Coca Cola for not bothering to sign up for @coke and @dietcoke on Twitter. But there's a bit more to it than meets the eye.

Earlier today, I spotted a note on Twitter by Rory Brown that simply said: “I really like the concept behind @answers. Mahalo may have a winner there.” 

Mahalo Answers was launched in mid-December 2008 as an extension of Mahalo, the human-powered search engine. It’s like Yahoo Answers and LinkedIn Answers, and it works well. It even uses Twitter as a capture and response channel: you can ask questions and receive replies via Twitter. It also automatically posts questions asked via the website to Twitter. In short, it’s excellent.

Business models aside, Mahalo might have a winner in selecting 'answers' as its Twitter username.

1 comment

Social media beyond the buzz

I was asked the other day what I thought about Skittles' social media experiment and whether it would have lasting effects.

My response: I wasn't sure. The buzz seems to have died down. Certainly it's nowhere near the pitch that it was when we all first learned that Skittles.com had been turned into Twitter.

2 comments

Social media explodes past email

social mediaThis social networking thing is gonna be big, man. Really big. Bigger than email.

A confirmation of the absolute "big bang" expansion theory of social networks came from Nielsen Online today. Its "Global Faces and Networked Places" report shows that by the end of 2008, 66.8 percent of internet users across the globe accessed “member communities” last year, compared to 65.1 percent for email.

1 comment

Twitter: the 13 types of tweet to take notice of

Twitter has many uses for our business beyond sending us traffic and spreading word about our articles, research and events.

While it is now our fourth-largest referrer, Twitter is more than simply a people hose. By tuning in to tweets we listen to user feedback, which helps keep us on our toes. It is useful in a wide number of areas, some of which I have listed below.

Some recommendations and questions are easier to deal with than others, but we certainly take note of all of them.

5 comments

List of UK retailers on Twitter

Having looked at the use of Twitter by charities in the UK, and being impressed by number of organisations that have used it to promote their causes, I've decided to take a look at how many retailers are using the service.

There are some great examples of companies using Twitter in the US; Zappos has used it to communicate with customers and for marketing purposes, while Dell says it has made $1m in sales from using Twitter.

So how many UK retailers have signed up for a Twitter account?

48 comments

Following Skittles is a state of mind

ryan bBy now it's a fair assumption to say that the new Skittles social media drenched website has owned the week in internet marketing. According to the March 5 Google Trends index it spiked more than 100 percent in news reference volume this week, and more than 50 percent in actual searches.

Now that the buzz is fading just a little, we asked Mars PR Manager and spokesperson Ryan Bowling to put the launch in perspective.

1 comment

Is Twitter a search engine?

What is Twitter? "A microblogging service" doesn't quite fit right. Maybe because that just doesn't sound as cool as Twitter.

A growing number of people are suggesting that Twitter is a search engine. As I was going through my feeds today, I came across several posts discussing just that. This is officially a meme.

13 comments

10 ways to measure social media success

Social media measurement - 10 tips. Image by padsbrother via Flickr.There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.

So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out?

Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!

67 comments

Amnesty plants social media time bomb

amnesty one-tenWhen it comes to innovation, look to the non-profits. When you're short of marketing megabucks, necessity can be the mother of some pretty interesting inventions. Consider the Obama campaign, or PETA.org's fascinating forays into viral marketing.

Amnesty International UK has just announced a new initiative that takes into account a factor that's huge in email marketing, but little used in social media: timing. At 1:10 p.m. on Friday, they're asking supporters to drop a coordinated social media bomb to raise awareness about violence against women in the UK.

Why Friday, why 1:10, you ask? Relevance. Friday March 6 is International Womens Day, and one in ten is the ratio of women in Britain who are victims of rape or violence.

5 comments

Consumers control social media, and brands need to wise up

A recent study by Netpop Research serves to only further assert the fact that social media is rapidly changing the way brands operate, due to the increase of consumer control.

The report is purely US-based, but it certainly seems fair to suggest that this trend can be applied globally, as there is an ever-growing permeation of social media into daily consumer life. The study concludes that there is a shift in consumer internet usage from entertainment towards communication, and it's being driven by social media and networking sites.

2 comments