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You might imagine that many of the top digital agencies will be fearsome Twitter users, not least because many agency staffers regularly use the platform to communicate.
So have the majority of agencies claimed Twitter accounts for their brand names? Are they tweeting about their innovative campaigns and web projects, to spread the word and gain kudos?
I was perplexed to discover that many agencies haven’t yet bothered, and I’m not sure what message that sends out to the client-side.
In the on-demand version of Mothra meets Godzilla, CRM behemoth Salesforce.com has joined forces with...you guessed it. Twitter.
If its possible that a Twitter story has flown under the radar recently, this one has. Two social media analysts have now reported this alliance of biblical proportions. Twitter, is of course growing at a rate of 1,000 percent. Salesforce.com has a market share in the on-demand sales force automation business that grows at the rate of 50 percent.
The Tweet was on at the Search Engine Strategies conference today as author and internet entrepreneur Guy Kawasaki unpacked a box of tricks, optimization sites, and a few controversial concepts to increase the business effectiveness of using Twitter. His most surprising advice: don't be too impressed with your amount of followers.
"I think the most important measure of success on Twitter is "retweets,'" he said in his conference keynote. "The number of people following you means less and less."
That comment contradicts some of Kawasaki's own recent writing, but a 1,000 percent growth rate will cause an expert to reconsider his thinking. Kawasaki listed some of the people and organizations that top the amount of followers to show that the average business person can't compete, and can't be relevant when Twitter followers are stacked up against CNN and Barack Obama. Kawasaki said he is able to attract followers because of the quality of the links he includes in Tweets. The quality then leads to retweets, which can be measured at ReTweet, and can mark a trail for interested customers.
As Twitter continues its mainstream march, it's no surprise that it's actively being used by celebrities. From Shaquille O'Neal to Demi Moore, Twitter is being used by a growing number of celebrities who want to engage directly with their fans.
But proving that (most) celebrities are just like everyone else, Twitter is starting to cause twouble for the celeb-set too.
Are you getting less email these days? I am. And that can't be good news for email marketers. Is email beginning to wither on the vine?
By "less," I'm not referring to work email (if only!) or messages from marketers, but less of the type of email that added a little frisson to checking the inbox: fun, flirty, and conversational messages from friends, family, and objects of affection. That stuff is now flowing in through all sorts of other digital channels, of which email constitutes a smaller and smaller part.
It's getting hard to find adjectives to describe Twitter's growth. Nielsen reports today that unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to seven million in February 2009.
It is the fastest growing site in its member communities category, to say the least. Zimbio and Facebook followed at a paltry 240 percent and 228 percent, respectively. What to call that kind of growth? "Googletastic," anyone?
Facebook recently rolled out a new design that, in the eyes of some, represents a fundamental shift for the world's largest social network.
The new design places an emphasis on showing Facebook users real-time updates of their friends' latest online activities. Some suggest this is Facebook's response to the growing popularity of Twitter.
No one can deny the phenomenal rise of Twitter over the past few months. But with a massive 750% growth rate within 12 months and hundreds of tweets every second, it means there is an awful lot of ‘noise’ being channelled through the medium.
So how can you make yourself heard through all this activity? What will make you stand out from everyone else? Although there’s no definitive rule, we’ve come up with ten tips to guide you in the right direction.
Twitter is perhaps the most interesting new communications tool to hit the web in years. Its simplicity is matched by its utility and for that reason, the service has grown massively in the past year.
Like all new communications tools, however, there's a dark side.
Facebook has over 175m users. MySpace has over 125m. Twitter's traffic has grown at over 1,000%.
All three services are considered to be extremely valuable and their popularity is where the value is at. With their users, they're worth hundreds of millions or even billions of dollars. Without them, they're worth close to nothing.
Steve Rubel was one of the first people to demo Twitter, back in December 2006, and since then he’s been all over it. But he’s come to the conclusion that it is about to jump the shark.
He provides three reasons why this will happen, though I’m not sure I agree with him. Steve writes: “No community has ever had staying power. Twitter right now is poised to fall victim to the same trend.”
Econsultancy has recently been highlighting the many uses of Twitter, which is a customer service solution, a marketing platform, and a brand monitoring tool.
Now, new research from O2 has found that smaller businesses are quickly adopting this online medium.