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Posts tagged with Twitter

10 of the best social campaigns & stories from February 2016

It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands. 

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. 


Why do law firms use Twitter as just a press release distribution system?

I conducted a little experiment.

I looked at the Twitter accounts of the UK's top 10 law firms and scrolled down the list of 'tweets and replies' to see which firms engage directly with other users.

All 10 accounts offered a combined total of just two tweet replies in 2016. Why?


Can targeted social ads help pharma overcome drug pricing controversy?

Pharma companies are not doing a great job at reaching physicians through social, and their ability to advertise to consumers could be eliminated in the US if the American Medical Association (AMA) has its way.

But the pharmaceutical industry's largest trade group, the Pharmaceutical Research and Manufacturers of America (PhRMA), isn't targeting physicians or consumers in what could be its most important ad campaign.


Our 10 favourite digital marketing stats from the past week

Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’ 

So turn up that screen brightness, put your glasses back on and let’s do this thing. 


The three biggest challenges in influencer marketing

The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.

It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. 

But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. 

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Private messaging is social's next big ad frontier

Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.

That could, however, be changing.


10 excellent examples of user-generated content in marketing campaigns

Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.

But thankfully user-generated content is a fairly self-explanatory one.

With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.


The top 10 digital marketing stats of the week

Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.

Except for the weekly Econsultancy digital marketing stats round-up…


California hospital cyber hack shows importance of digital risk management

If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.

Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).


10 delicious digital marketing campaigns from McDonald's

However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. 

McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. 


Fake likes, clicks & followers in Asia & what you can do about them

Click fraud is now officially rampant.

In a recent report, Bloomberg Business Week cited a study which said that fake traffic will cost web advertisers $6.3bn this year.

And in some ways, we shouldn't be surprised.


Twitter unveils new timeline feature: what you need to know

In an effort to improve the user experience, Twitter has unveiled a new timeline feature that will display tweets out of chronological order.

The aim is that users will avoid missing out on important updates from people they follow.

The feature, which launched Wednesday, is currently optional, but Twitter plans to roll it out as a default in the next few weeks.

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