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Posts tagged with Twitter

Quicken Loans shows the perils of Super Bowl ads

Last weekend, well-heeled advertisers spent $5m for 30-second ads during Super Bowl 50.

With more than 110m viewers tuning in to watch one of the sporting world's largest single events, the justification is clear: Super Bowl ads deliver reach few other televised events can.

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What the hell is going on with Twitter?

Exponentially growing user base, brands eager to sign up, celebrity backing: Twitter seemed destined to succeed back in the early days.    

So why does it seem to be tanking spectacularly, and where can it go from here?

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Four tips for capitalizing on the Super Bowl without spending millions

This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl.

But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips.

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twitter and facebook logos

Facebook & Twitter make UX changes in fight to stay social

Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.

Chief among which is the need to satisfy personal users and business users.

Both platforms need to maintain an enjoyable social network that helps users communicate, while allowing publishers and brands to prosper.

Facebook and Twitter have recently made changes towards these ends. Let's have a look.

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Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

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House of Fraser's #Emojinal campaign: massive fail or marketing genius?

We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon. 

All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.

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Four brands with a brilliantly funny tone of voice

Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.

One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.  

In this post I’m going to cover four that can.

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NFL: the star quarterback of content marketing

It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL. 

The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period. 

I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.

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Five digital-to-physical social campaigns that will inspire us in 2016

Using the power of social media to interact with the physical world is a relatively under-used concept, but there are a few brands that understand exactly how to do it well.

Consumers don’t perceive any difference between online and offline, so marketers need to mirror this attitude and design experiences that will be resonant ad relatable to their customers.

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How the NHS used social media to triple blood donor registrations

The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.

In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.

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Five reasons Twitter’s character limit increase is a terrible idea

It’s somewhat sad that something as seemingly innocuous as an update to a social media site can cause so much online furore.

Twitter’s recent announcement, in which it said it is poised to increase the tweet character limit from 140 to as much as 10,000, has thrown keyboard warriors everywhere into a frenzy. 

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10 best social campaigns & stories from December 2015

Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.

No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. 

From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.

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