Posts tagged with Tv

Is Twitter transforming the way we watch TV?

Social media monitoring company Brandwatch has recently undertaken a study to unveil how Twitter is transforming the way we watch TV.  

The study, which analysed Twitter conversation during 50 of the top UK and US TV shows has highlighted a number of key TV ‘dual screen’ behaviours.

It has outlined the TV shows are taking full advantage of their Twitter presence in order to grow and retain a loyal customer following.

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Stats: Twitter's relationship with TV revealed

There was a huge amount of buzz last year around the inevitable rise of connected TV, which sounded great but rather ignored the fact that viewers were already using their smartphones to interact with what they were watching.

New apps like Zeebox have achieved huge success by allowing people to share their TV viewing experience with others, but Twitter and Facebook remain as two of the main ways of talking about TV.

To highlight the depth of this link, Twitter has published a new report revealing some of the ways in which consumers use the social network to engage with TV shows.

Here are some of the most interesting stats and cases studies, but for more information on this topic checkout our Twitter for Business Best Practice Guide and this blog post on what can we learn from the top five retail brands on Twitter.

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The mobile train has left the station: Are you on board?

There are a few times when we realize that a certain technology is going to change everything about our lives: the first time we used a cell phone, received an email, searched the Internet or downloaded a song. This past Black Friday was the day we realized that mobile shopping would have just that sort of impact.

On Black Friday 2012, one out of every four dollars spent online at retail websites came from a mobile device. This amounts to more than $300 million dollars in one day alone. For those retailers who’ve already embraced mobile, it was a day of celebration, a culmination of their hard work and foresight. For retailers who didn’t get their share of this new mobile world, it’s a wake-up call: Get with the mobile program, or have consumers leave you behind.

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Q&A: Lovehoney's Matthew Curry on jiggle balls, TV and user experience

Matthew Curry is Head of E-commerce at adult retailer Lovehoney, and he'll be speaking at our JUMP event on October 10

He'l be talking about how offline PR affects online sales, after the company were featured in a recent Channel 4 documentary. 

I've been asking Matthew about his presentation, the effects of TV coverage, and his approach to user experience. 

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AT&T AdWorks to bring TV, mobile data to online ad targeting

Targeting technologies have become more sophisticated over the years, but reaching the right consumers at the right time is still a major focus for advertisers and ad networks.

AT&T's ad network, AdWorks, which the company claims reaches some 181m unique users per month, is planning to roll out a new approach to this long-standing challenge in September.

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It isn’t Facebook’s fault that so many social ad campaigns fail

Last month, Brian Solis pulled together a list of strategic investment priorities for Facebook to invest in post-IPO.

Interestingly, one glaring omission was a revised model/or strategy for working with advertisers... 

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The first screen may not be the one you think

We may argue that we didn’t need studies to tell us that tablets are taking attention away from TV screens. In fact, before tablets and smartphones even existed, laptops were already gaining ground in the living room.

Today, the question is not whether we live in a multiscreen world or not, but which screen is the most valuable, the the bigger one or one getting the most attention from consumers? Is it possible that the data from those studies needs to be reinterpreted?

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ITV to Apple: don't use 'iTV'

Is Apple's next big move the revolution of the small screen? Despite the company's less-than-stellar past attempts at putting its imprint on the television, many believe 2012 is the year Apple will up its efforts to change the device with a big product launch.

If Apple does move forward with a smart television, there's one obvious name that would be most fitting: iTV. After all, Apple has become synonymous with 'i-' products, from the iPod to the iPad.

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Apple launches 'season pass' option for TV shows

iTunes is perhaps the best friend of countless music fans. It's easy to forget about the days in which you had to purchase an entire CD just to get one song, now thanks to Apple's service, millions of consumers today buy their music à la carte.

That's not to say that Apple and its record label partners don't want consumers to purchase albums.

To that end, Apple has for some time offered a 'Complete My Album' option that allows iTunes users that have purchased an individual track from an album to purchase the entirealbum at a discounted price.

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TV and search: associative marketing in a two-screen world

Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time.

However, there’s more to product placement than simply placing a Papa John’s pizza box in clear view in a major sitcom.

From a marketer’s perspective that is only one facet of how what appears on TV can impact on what consumers then think about and do, and it isn’t limited to just brand placement, recognition and recall either.

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Agree to Disagree: TV vs Digital for reaching a large audience

We recently asked marketers whether TV was still necessary for reaching the masses. They disagreed with that idea by a large margin...but are they right? How do digital and TV match up when scale is the number one variable?

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JUMP Magazine issue 3: TV & social, mobile, and location-based marketing

Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.

The latest issue of the JUMP magazine is now available for download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.

In it you’ll find that we’ve been exploring the relationship between TV and online, among other things. We’re slightly obsessed with the idea that we are on the verge of another golden age for television. 

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