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Posts tagged with Trent Reznor

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Is Beats about to launch a Spotify killer?

Beats, the ubiquitous headphone brand co-founded by Dr Dre, will release its music streaming service Beats Music in the USA on 21 January.

Beats currently controls 27% of the $1.8bn headphone market and 57% of the premium market (an eye-watering place where headphones can cost anywhere between $100-$400) and its headphones have quickly become a visual staple of public transport, the high street and indeed the very office I’m writing this article in now, within only the last few years.

Now it looks like Beats is set to take on the music streaming market with what appears to be an expertly planned, theoretically artist-friendly and potentially Spotify smashing service.

Let’s take a closer look…

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