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Posts tagged with Trends

Five golden rules when localising for international ecommerce

Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.

Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.

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How Black Friday stole Christmas

As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.

But will the customer accept Black Friday as an excuse for poor website performance in future?


Mobile commerce: what have we learned after six years?

Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?

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Amazon and the age of personalised marketing

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.  

The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.

The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.

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11 good or bad things that may or may not happen in digital marketing in 2015

Every year in January we are faced with a litany of predictions for digital marketing

Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting.

In this post, I’m going to bring out my inner soothsayer and make some bold, wild predictions on good or bad things that may or may not happen in 2015. 

The fence I’m sitting on comes at no extra cost. 


20 ecommerce trends and predictions for 2015

Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015. 

Here are 20 such predictions, from mobile to multichannel...

Online marketplace

Why global retailers are taking a multichannel approach

Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace.

They’re hoping to follow the success of companies such as Apple, Burberry and Marks & Spencer which have used this route to reach millions of consumers. 

With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.

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trends visualisation

What do search volumes reveal about trends in marketing and ecommerce?

At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce.

I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.

Do click through to the searches and see what else you can dig up.


10 trends that will impact your mobile commerce strategy

Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.

Although not every retailer is offering a flawless and perfectly persuasive conversion bonanza when it comes to a mobile commerce experience, but most are now beginning to at least think ‘mobile first’ when it comes to ecommerce design.  

Obviously the arguments for responsive or adaptive design can hardly be considered a trend as it’s a conversation that's been raging for a long while.

So let's tale a look at some other recent trends that may impact an ecommerce team’s mobile strategy.

How to make display advertising work

Seven ways to improve your display advertising

Contrary to some reports, display advertising is alive and well.

However, marketers must rethink their approach if they want their online ads to drive engagement, clicks and conversion. 

Emart, Sales Navigation

Postcards from Korea: Using mobile to boost the in-store experience

When it comes to looking for hints on where mobile commerce is heading, marketers should look towards South Korea.

Not only is the country home to Samsung, the world’s largest supplier of smartphones, but Koreans have shown themselves to be rapid adopters of mobile technology.

Seoul is the eleventh biggest city on the planet with more than 25m people in the greater metropolitan area, most of whom have a smart device. Increasingly they look to use those devices to shop.

In 2013 62.6% of Koreans used their smartphone to shop, up from just 11.9% two years previously.

Fast adoption of 4G and in-store WiFi opportunities are driving this new approach to retail and offer businesses the chance to engage with shoppers in different and really exciting ways.


Stats and insight: The Indian Digital Landscape

Our new India Digital Market Landscape Report is the fourth in a series of trends briefings about the BRIC markets.

The report offers an overview for marketers and investors looking to India for new digital business opportunities and draws on interviews from those within the market, as well as a range of secondary sources.