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Posts tagged with Trends

Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

11 comments
child writing

Econsultancy's top 25 blog posts of 2015

Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views).

Of course, evergreen content is what we aim for, so a large proportion of these articles will hopefully be relevant well into 2016.

We hope you find them useful.

1 comment
hover state

15 crucial web design trends for 2016 & beyond

Lots of publishers reveal their annual web design trends at the end of the year.

I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.

Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.

8 comments

The biggest content marketing trends of 2015

It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon.

That's right, I’m talking about content

0 comments
seo

What were the big SEO trends of 2015?

It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine. Yes, we're getting in there early with our annual trends roundups, beginning with SEO.

We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

2 comments
wordcloud

What do 3,000 blog post titles reveal about digital marketing in 2015?

I've taken every Econsultancy blog post title from 2014 and 2015 and created word clouds with them.

This is a very unscientific experiment, but not necessarily a meaningless one. Either way, it was fun.

Though the resulting pictures may reveal more about the Econsultancy writers than the state of the industry, there are a few points of interest.

0 comments
Bank Head Office Building

What's the future for big banks in a FinTech world?

There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever.

Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way? 

7 comments
salt

Am I being paid the right salary for a marketer?

My boss emailed me today.

He said: 'Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research'.

0 comments

Analysing Amazon’s palliative approach to fake reviews

A couple of weeks ago, Amazon sued over 1,000 people for posting fake reviews on its site. The defendants in question had offered their services on fiverr.com.

But is Amazon addressing the symptoms, not the cause?

4 comments

Hotels, beacons and the race to the bottom

A hot topic of 2015 is beacons and we're all excited, but what's the potential for beacons in hotels?

What could we marketers do to stop the consumer turning their back on them before we even begin? 

5 comments

Five tool sets for scaling your freelance business into a full consultancy

With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.

4 comments

Is user experience important for a higher Google ranking?

You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?   

1 comment