Posts tagged with Trends

What are the key digital trends in IT in 2018?

For customer-focused companies, the role of the IT department has never been more important. 

Last year, 2017, Econsultancy's Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.

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The five biggest words in advertising right now

I was lucky enough to get to attend the IAB Leadership Summit at Sopwell House, St Albans a few weeks ago. As the name implies it’s a senior level summit of industry bigwigs from brands, agencies, publishers and technology sectors.

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The best social stories and campaigns from January 2018

January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month.

With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.

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10 practical questions marketers should ask themselves this year

I'm calling it – the time for future-gazing articles is over. At time of writing it's already the end of January. If you're still preparing for 2018 then you must have had a heavy New Year's Eve.

Nevertheless, I thought it worthwhile to look over some of the prediction pieces we have published thus far (as well as some from Marketing Week), and produce a practical list of questions that marketers should ask themselves, this year or any other.

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Ashley Friedlein's marketing and digital trends for 2018

Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead. 

Looking at 2018 I have to say that I think pretty much all of what I wrote about in my 2017 trends piece still applies. So, either not that much has changed or I was ahead of myself last year.

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Email trends in 2018: What do the experts predict?

We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead.

Before we do, don’t forget you can check out these additional resources:

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What were the biggest email trends in 2017?

We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.

With help from some industry experts, here’s a quick reminder of what happened.

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Programmatic advertising trends in 2018: What do the experts predict?

What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?

But I'm not the man to ask, so I went in search of some experts. Here's what they said...

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Social media trends in 2018: What do the experts predict?

In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?

Here’s what our esteemed experts predict will be trending in the world of social media in 2018.

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What were the biggest social media trends in 2017?

Next up in our look back at the year that was 2017, we’re talking social media.

With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

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Data & analytics trends in 2018: What do the experts predict?

It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.

The catalyst for this has arguably been the 'AI summer', but there's much more to consider. Let's ask the experts what 2018 will have in store...

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What were the biggest ecommerce trends in 2017?

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

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