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If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales.
But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results.
It’s becoming increasingly true that there is no longer such thing as a job for life.
The average worker today stays at their job for 4.4 years, according to the Bureau of Labor Statistics, and younger people only stay in their roles for only half that time.
Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?
Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.
Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.
And if you book before August 15th using the code earlybirdNYC you'll get 10% off.
As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were.
One of the key points that arose from the survey was a growing concern over the skills gap within the industry.
No one can doubt the importance of enabling employees to develop themselves and learn new skills by attending relevant training sessions.
Not only does it improve productivity and encourage new ways of thinking, but it can have a positive impact on employee satisfaction as it aids career development.
However, in the day-to-day rush to get things done it’s easy to see training as a low priority.
Managers are under pressure to meet deadlines so feel they can’t afford to let staff take time out of the office for learning and development.
This is an understandable view point but one that is extremely short-sighted, as in the long term it will have a negative impact on productivity and staff retention.
So if you’re struggling to convince management of the need to allow staff time out of the office to attend training courses, here are a few arguments you can use to back up your case.
Here is a modern day 'the chicken or the egg' scenario. What came first, a business’s digital capabilities or a customer’s need for digital relevance from businesses?
Does it really matter? What does matter is that businesses must be digitally wired with a consumer-focused mind set in order to succeed in today’s highly competitive landscape.
It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London).
The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy.
I'll start with some simple tech info, but read on if you want to see the website I built.
What is digital transformation? There is a lot of talk at the moment about this process, where an organisation overhauls its capabilities in order to reach digital enlightenment.
This is a large-scale change that typically takes years and cuts across strategies, people, processes and technology.
While there are internal elements to this, such as new social collaboration tools for employees and adopting more agile ways of working, much of the desired transformation relates to customer-facing activities, especially sales, customer service and marketing.
But what do we really mean when we talk about 'digital' anyway? What is a 'digital organisation'? Clearly we have gone beyond using just ‘online’ or ‘internet’ because those words do not adequately encompass mobile or other channels and media that are increasingly digital.
But I think ‘digital’ actually stands for more even than this...
The list below includes links to useful resources that you or new staffers can read in month one of a career in marketing. The list is my idea of what is most important or most eye-opening for those beginning their careers.
I’ve been working at Econsultancy London for three years. When I started I didn’t know what the acronym ‘SEO’ stood for. Our recruitment policy has since been firmed up, but the complexity of working online has increased.
Hopefully, whatever your industry or business size, you can read and bookmark this post, or pass on to new colleagues.
This was the question a newly-appointed CMO asked me recently. It’s a tough question. Almost as tough as the “What does good look like?” question we get asked all the time in the realm of digital marketing and ecommerce where reliable benchmarks or accepted best practice are hard to come by.
The challenges and opportunities around the future of the marketing function are well known. Dealing with ‘big’ data and analytics, figuring out how social media fits in, integrated online and offline marketing, delivering a seamless customer experience across channels, working more closely with “IT”, moving from broadcast to dialogue, globalisation, innovation, personalisation, more agility, attracting and keeping the right talent.
But how do you create a marketing function best placed to embrace these challenges and opportunities? As ever, the answer is “it depends”. But rather than end with that consulting cop out, I wanted to draw out some of the insights we believe we at Econsultancy have observed.
The prominence of agencies in today's digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn't seem like a viable option.
Agencies aren't perfect, however, and companies that believe they can simply outsource digital marketing to another firm often learn the hard way that it's not so simple.
I’ll be teaching Econsultancy's upcoming Email Marketing Training Course, so thought I’d drop over a few ideas as a quick preview of some the areas we’ll cover.
Here are five tips across different stages of a relationship cycle to consider within your email marketing process. We'll cover the tips in more detail on the course with examples of how you can integrate into your current, or future email programs.