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For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.
While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.
One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”
Some of the most entertaining responses are provided below.
Hopefully, there’s at least one you can use.
Checkout abandonment is a major problem for most e-commerce sites, but many of the factors causing customers to bail on purchases can be addressed.
Reasons for abandonment include high shipping costs, checkout errors, and the fact that some customers simply want to check prices.
Here are ten ways to improve the e-commerce checkout process, and minimise abandonment rates...
Understanding the customer journey has always been crucial to determining the most effective use of advertising.
While there are many technical solutions out there which help uncover the path to conversion, particularly within the online sphere, the incorporation of more traditional methods such as modelling are proving successful in providing insights not just for online marketing decisions but importantly for multichannel analysis.
Here are five considerations for getting the most of your customer journey analysis...
Drop-down menus are a valuable navigational tool for e-commerce and other sites. There are potential usability issues, but a well designed drop-down will help customers to navigate more quickly and effectively.
In this post, I'll look at some of the pros and cons of drop-downs, mega drop-downs, as well as some examples and best practices from a range of e-commerce sites.
We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog.
Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook.
Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).
When new writers start at Econsultancy I give them a handy cut out and keep list of blog post templates, which they can use for inspiration. Everybody gets writer’s block from time to time, and my checklist helps to provide a framework for the blog.
I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist.
A recent survey found that fewer than half of the UK's top 50 retailers currently offer a click and collect service for customers. Of those that do, less than a quarter extend this service to mobile.
Given the success of these services, and the rapid growth of mobile commerce, this represents a real missed opportunity for retailers.
Even for those retailers that offer reserve and collect, there is an opportunity to optimise the experience for users and improve revenues.
Here are some arguments for offering this service, and ten tips for creating the best possible click and collect experience...
We all struggle for content ideas from time to time, where a blank page and a deadline combine to give you a big headache.
If you’re wondering what you should, or could be writing to fuel your content marketing machine here are a few simple sources of great content.
In this blog post, you will learn to code your own bitly user interface in just two minutes. (caveat: this depends on how fast you can copy/paste!).
The post contains ten steps to build your own bitly interface, a ready-made example, a simple explanation of how it all works!
I’ve touched upon this subject before but thought I’d compile a post specifically aimed at bloggers / writers / content creators.
Many brands are investing in content like never before. They use blogs and social networks to attract traffic, and to encourage people to share their posts.
So what do they need to think about to try to increase the amount of sharing on Twitter?
Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.
Content curation is something that many of us will be familiar with, even if we don’t think of ourselves as curators. We instinctively find and share interesting content with our personal and professional networks. We follow others who share the kind of links that engage and entertain.
Yesterday the clearly charming Adam Vincenzini described my Twitter feed as "all killer and no filler". I know perfectly well that a bunch of my tweets can be filed under ‘utter rubbish’, but I must be doing something right.
As such here are my 17 tips to help you become even better at content curation, with one eye on Twitter, my platform of choice for sharing.
It's been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm. I was amazed to see the reaction to the piece.
It clearly seemed to strike a chord as it went on to be the most popular guest post on Econsultancy in 2012.
But a lot has changed since then in the world of Facebook. As I'm currently putting together a presentation for the upcoming Econsultancy Digital Shorts event in Manchester on Edgerank and other social algorithms, now seemed the perfect time to revisit the piece to update and expand it.