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Posts tagged with Tips

SXSW: "Be more interesting"

SXSW is one of the key events in the digital world, when the great and the good descend on Austin for 5 days of panels, conversations and parties.  This is my first trip to the event but according to SXSW old hands, this year is bigger than ever before (I can believe it, the list of talks is mind blowing).

0 comments

How to attract more product reviews

Consumer product reviews are a proven sales driver, and are a must have for online retailers, and more and more have been adding reviews to their product pages recently.

It depends on which study you read, but up to 90% of online shoppers use reviews before buying, and they can cause an uplift in conversion rates.

Having the functionality that allows users to write reviews on your website is one thing, but you need to have enough of them on your product pages to make it a more useful resource for shoppers, so how can you persuade more people to review your products?

7 comments

Improving results from SEO - what makes the biggest difference?

Where should companies focus their SEO efforts? This question is front-of-mind for me at the moment since from March, I'm the tutor of the new advanced SEO training course from Econsultancy.

It's also a good time to review this since I attended and spoke at Search Engine Strategies (SES) in London last week, so it was interesting to see which topics got the most attention, and SEO was certainly more popular than paid search.

10 comments

Seth Godin: 5 tips for better online surveys

One of the reasons I often find Seth Godin's advice to be useful is that it's usually so simple.

When it comes to online surveys, Seth has a few common sense tips that seem obvious but, not surprisingly, are usually not implemented. I felt they were worth posting here, along with several suggestions of my own.

5 comments

7 Valentine's Day tips for etailers

With Valentine's Day less than 2 weeks away, it's a good time for etailers to take advantage of this underrated holiday to boost sales.

From flowers to candy to consumer electronics, the economy may be tough but Valentine's Day is one of those holidays that wise men and women in committed relationships aren't going to cut corners on. Here are 7 tips for etailers looking to maximize Valentine's Day sales.

2 comments