Posts tagged with Times+

How can publishers promote subscriber loyalty?

Running a profitable publishing business online is no easy task, and success has a lot to do with retaining subscribers. 

One way of achieving this is through loyalty programmes, which provide extra value for subscribers, and can even make them valuable advocates for the brand. 

I've been asking Nina Gilbert, Account Director at Clock, about the strategies publishers can use to keep customers loyal and reduce subscriber churn...

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