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Posts tagged with Thorntons


How Thorntons uses content marketing to gain an edge at Easter

February, a strange month marked by freezing temperatures* and the first appearance of chocolate eggs.

This isn't strictly true, with some sightings of Easter eggs as early as Boxing Day, but now seems like a good time to catch up with British chocolate company, Thorntons.

We spoke to John Alexander Rowley, Content Marketing Manager, to discuss life marketing confectionery.

1 comment

Thorntons vs. Hotel Chocolat: user experience comparison

“Come with me, and you'll be, in a world of pure imagination...”

I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.

Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.

Cath Kidston Christmas widgets

Making the most of affiliate marketing this Christmas

We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.

Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.

For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.

This is only going to increase as we move towards December.