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Posts tagged with The New Yorker

A look inside Amtrak’s excellent content marketing strategy

Amtrak is the intercity train service run by The National Railroad Passenger Corporation, connecting more than 500 US destinations and three Canadian provinces.

According to The Make Good in its piece on content marketers that are ahead of the curve, Amtrak has seen a rise in train ticket sales that perhaps goes against the dominance of air travel in the USA. 

This is in part thanks to its recent content marketing push. Amtrak has redesigned its blog, including an archive of photography that stretches back over four decades of its existence, upped its social media game and has begun sponsoring trips by writers and photographers in order to create engaging content for the company.

Let’s take a closer look at the best of Amtrak’s content and channels.

2 comments
Image by Turkletom (http://www.flickr.com/photos/turkletom/)

Three reasons why digital marketers should revisit augmented reality in 2014

AR (augmented reality) gets a tough rap in digital marketing circles. To date, the technology is still most visible powering children’s games and providing 3D thrills that use your tablet or smartphone to layer digital information or graphics over real-world objects. 

With wearable tech exploding off the tradeshow floor at CES, and Google Glass finally infiltrating mainstream press, it’s time to take a serious look at augmented reality in modern marketing and the enterprise.

Here are three reasons why I’m betting on seeing more use of AR from savvy brands and agencies in the year(s) to come.

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