Posts tagged with Testing

Our fatal attraction to numbers: Five data-related traps (Part one)

Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.


Google Buzz: Google's Microsoft moment?

Google isn't afraid of failure. The company loves experimenting and will readily accept failures if they mean it finds success sooner. But if there was any new product for which Google would probably want a 'do over', it would be Buzz.

The Gmail-based social network sparked a user revolt, and a formal complaint has been lodged with the Federal Trade Commission alleging that Google is violating the law and its own user agreements with Buzz. The Office of the Privacy Commissioner in Canada is already looking into Buzz as well.


Why testing online should not be optional

This week I'm writing for the SME audience on Econsultancy, a sweet homage to the much debated yet scarcely implemented topic of website testing, something which should be an integral part of your strategy, the testing plan being the culmination of analysis of web data and voice-of-customer. 

If you are not yet testing and are spending money on marketing/advertising, then read this post and do something about it. Testing is not the preserve of major brands with big budgets, it’s the mental gap you need to cross not the financial one.


Six rousing user experience presentations

User experience is a complex subject as it crosses various digital disciplines. Here, to accompany the release of Econsultancy’s User Experience Buyer’s Guide, we’ve rooted out six thought-provoking and inspirational slideshare presentations that approach this wide subject from different perspectives.


How to pack a punch: PPC copywriting tips and pitfalls

Unarguably, paid search is still one of the most effective methods for online marketers seeking to drive great results. Despite the buzz currently surrounding flashy new ideas such as social media, pay-per-click continues to remain a solid foundation for any serious advertising campaign, especially given its flexibility of set-up speed, measurement, tracking, optimisation and responsiveness.


Ten inexpensive tips to improve user experience

At TechCrunch’s Geek ‘n Rolla event last week, I managed  to have a quick chat with Leisa Reichelt from Disambiguity, following her great presentation about “Why you can’t NOT afford good user experience”. 

Although the presentation was geared up towards digital start-ups, our conversation crossed over into the fact that usability is often overlooked by most small business with an online presence, usually due to a combination of a lack of understanding, time and resources.