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Posts tagged with Tesco

Customer service goes social

Companies have rushed to embrace social media marketing, but there's more to social media than marketing.

Increasingly, whether companies like it or not, consumers expect companies to respond to customer service inquiries submitted via social channels like Twitter and Facebook. 

Unfortunately, it currently appears that companies are generally more adept at social marketing than they are at social customer service.


Blippar: a QR code killer?

We wrote about Blippar back in May before it launched, but now the app is out there and major brands are on board, we can see how well this alternative to QR works. 

This week, Tesco has been running ads in several national newspapers, with 'Blippable' content for users with the iPhone or Android apps. 

So is Blippar a better alternative to QR codes, or does it still suffer from some of the same drawbacks? 

Waitrose redesign

Waitrose's redesign: where did it go wrong?

Waitrose relaunched its online shopping service recently, and this prompted a hail of complaints on its own discussion board and several column inches of negative publicity in newspapers and blogs. 

The list of complaints ranges from performance speed to pure usability issues. Implementing change to an existing service can be difficult so we decided to test the new site with some potential users to see if this was a case of people reacting badly to something new, or whether indeed there was valid reason for concern.


Tesco has the best supermarket website: survey

Tesco is the most popular online grocery site, and also the best, according to a survey of online grocery shoppers. 

Toluna's survey on online supermarkets looks at consumers' online grocery shopping habits and preferences. 

Some stats from the survey (and a useful infographic) after the jump...


One in ten Brits will do their Xmas shopping via mobile

One in ten UK shoppers will be shopping for Christmas presents via mobile rather than using their computers this year, according to new stats from Tesco Direct. 

This, and other surveys from the US, provides further evidence of the growth of mobile commerce, and the key role that mobile shopping will play this year. 

So how can retailers make the most of this trend? 


Tesco Direct: mobile site review

Tesco launched a mobile version of its Direct site this week, which features the retailer's non-food range. 

The launch comes in response to growing levels of traffic from mobile phones to Tesco Direct. Mobile visits have increased by 300% in the last year. 



Tesco launches mobile commerce app for iPhone

Having already launched a mobile commerce offering through an app on Nokia's Ovi platform, retail giant Tesco has launched an iPhone version of its grocery app today.


The Ocado iPhone app has already proved to be popular, with 6% of all orders placed via iPhone in April, so you would think the potential for Tesco would be even greater, but how does the app (designed by Ribot) shape up? 


Tesco failing to deliver relevant emails

It has the most extensive loyalty scheme and probably the biggest database in the UK. The company is not short of cash either, as it accounts for something like one in every seven pounds spent in the UK.

So Tesco must have the clout to talk to their customers relevantly as individuals through email...surely?


Which retailers have multichannel returns policies?

A recent survey from the Department for Business, Innovation and Skills (BIS) found that more than 60% of shoppers are less likely to return goods bought online. 

This is partly due to a lack of awareness from consumers about their rights when shopping online, but could also be the fault of retailers and their returns policies. 

This is an area where multichannel retailers can do a lot to reassure customers about buying online by allowing in-store returns, so which retailers are doing this? 


Retailers risk losing customers between channels

A new report suggests that multichannel retailers need to integrate their offline and online inventory more closely to avoid losing sales as customers switch between channels.

According to the Multichannel Retail Report from GSI Commerce, if customers can't find an item instore and decide to look for it online, 69% would compare prices across other websites, meaning that risk losing potential sales to rivals.


App review: Tesco Wine Finder for iPhone

Tesco's R&D team has been busy lately; after introducing a store finder app last month, Tesco has now launched a visual search app for wine discovery.

The Wine Finder app (iTunes link) allows users to take a picture of a bottle of wine and find related results from Tesco's range, and see price and other information about the bottle.

1 comment

The Importance of delivery instructions

Each month, I log onto the Tesco.com website and place my food order. A few days later, in the evening, a delivery truck turns up within its allotted two hour slot, and a stack of crates arrives on my doorstep. This is against all odds.