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Tesco has unveiled new interactive digital billboards in the departure lounge at Gatwick Airport that allow consumers to order groceries to be delivered to them when they return from holiday.
Using Tesco’s iPhone and Android smartphone apps holidaymakers can add products to their shopping basket by scanning the barcodes displayed under the items on the adverts.
Sliding screens on each ‘fridge’ can be scrolled by hand allowing customers to browse and select around 80 of Tesco’s most popular products.
Deliveries can then be scheduled for up to three weeks in advance to coincide with the user's return home.
The use of interactive billboards in the UK follows a successful trial in South Korea’s subway. Commuters were able to purchase items from a virtual shopping aisle by scanning QR codes with their smartphone.
UK retailer Tesco came under fire earlier this week for website security practices that may be leaving customer data vulnerable to hackers.
The incident started when software architect Troy Hunt noticed a tweet indicating that Tesco must be storing customer passwords in a manner that doesn't adhere to best practices because the retail giant emails customers their passwords in plain text.
Earlier this week, Sainsbury's purchased a majority stake in ebook retailer Anobii from HMV for £1 in what was the latest example of a major retailer trying to extend its footprint into the world of digital content.
Yesterday, we saw another example of this same trend as Tesco purchased UK-based music streaming service We7 for £10.8m.
The next time your spouse asks you to pick up the groceries on your way home for work, you won't have to do nearly as much work if your daily commute happens to take you through the State and Lake Station Tunnel in Chicago.
That's because internet grocer Peapod has launched a "virtual grocery store" to the location which lets commuters buy products from brands like Coca-Cola, Procter & Gamble and Kimberly Clark using their mobile phones.
On Tuesday I received a message from a friend pointing me to an item within Tesco Direct’s website. I clicked the link and was welcomed with a 64GB iPad 3 costing only £49.99.
The person who messaged me had just completed his order and showed me the confirmation email. With that, I set off to buy two (why not?).
Within three minutes the website was down (I was on the delivery stage of the order). 20 minutes after that the site was back up and I could not proceed. I was so annoyed! I could have bought two iPads for £99.98!
An hour later the BBC had already published the story.
Please note: this is purely conspiracy theory, I am not actually accusing Tesco but merely observing a possibility...
Tesco has launched a Facebook-based virtual fitting room, which has been created to help customers find the perfect size and fit when they shop for the brand's F&F clothes online.
Developed by Metail, the service claims to be the only one on the market to offer personalised styling and size recommendations – and will be available for three weeks as part of a trial.
It's natural that some retailers will feel threatened by the growing use of mobile in store, but the answer is to embrace this trend and use it to enhance the in-store experience.
Retailers can do this by providing apps and mobile optimised sites, but also by offering wi-fi to customers.
According to an On Device Research (ODR) survey of mobile users, 60% of respondents have used the mobile internet while in stores, while 78% would use free wi-fi in stores if offered it.
The use of smartphones by consumers is growing, and many are now using them to compare prices, and search the web for product reviews.
So how can retailers adapt and use this customer behaviour to their advantage?
Few CEOs have it as good as Apple's Tim Cook. Just look at his company's performance in the first quarter of his tenure.
But as strong as Apple is currently, Cook can't sit back and hope that the company Steve Jobs took to new heights will run itself. He'll have to make tough decisions, and put his mark on the company's operations.
He's doing just that with his first big hire.
Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.
Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.
Asda has today launched a transactional iPhone app that allows users to purchase groceries from the supermarket, and run price comparisons against its competitors.
This comes more than a year since the launch of Tesco’s m-commerce iPhone app, reviewed on Econsultancy in September 2010.
Tesco has today launched its first augmented reality programme that will allow customers to view 3D images of more than 40 products from the electronics and entertainment sections both instore or online.
Powered by augmented reality firm Kishino, people can use computer terminals now located in seven Tesco stores across the UK to scan a product code or Tesco Direct catalogue.
Companies have rushed to embrace social media marketing, but there's more to social media than marketing.
Increasingly, whether companies like it or not, consumers expect companies to respond to customer service inquiries submitted via social channels like Twitter and Facebook.
Unfortunately, it currently appears that companies are generally more adept at social marketing than they are at social customer service.