{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Tencent Weibo

Does innovation by Chinese social networks give a glimpse of Facebook's future?

Social media users in Western nations tend to be very precious about their favourite networks.

Witness the uproar when Facebook introduced the new timeline back in 2011, or the disbelief when Twitter dared to introduce blue lines linking related tweets.

We seem to be unwilling to accept that social networks should do anything other than the simple tasks for which they were originally designed, ignoring that fact that agility and innovation was what made these companies successful in the first place.

Instagram is perhaps the ultimate example of this, as it has become phenomenally popular despite the fact that all it does is share photos (admittedly it does that extremely well and I’m an avid user).

And I’d be interested to see the reaction if Instagram ever tried to drastically alter the interface or develop new functionality.


Weibos, WeChat & Renren: how to approach social marketing in China

Chinese social networks can seem a daunting challenge for brands that are trying to expand their business in APAC.

Beyond the obvious language barrier marketers have to get to grips with new functionality, cultural behaviours and consumer expectations.

The Chinese internet population currently stands at 618m, with 81% connecting via mobile, so the opportunity is too big to ignore.

And with internet penetration at just 45% there's still plenty of room for growth.

To find out more about social media in China and how brands should be approaching social marketing, I spoke to HootSuite's APAC managing director Ken Mandel.

For more information on this topic, download Econsultancy's South-East Asia Digital Marketing Trends Briefing or our Chinese Digital Market Landscape Report.

Econsultancy Enterprise subscribers are also invited to attend a free roundtable on Ecommerce in China on Tuesday 15 April. Spaces are limited so click here to apply for a place.