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Posts tagged with Tenancy

10 things affiliate networks can do to help content affiliates

This week I heard Helen Southgate, the MD of affilinet UK, speak at a performance marketing conference and say;

If affiliate networks don’t change they will gone in five years.

This isn’t another 'death of' post. The performance marketing sector is a £14 bn growth area.

There are pressures, though, and Helen isn’t wrong to urge change. I doubt anyone inside the industry would argue that there are no common demands that networks, agencies and in-house teams face.

One of those common issues is the feeling that there is untapped value in the large number of content affiliates available and a frustration this value is hard to reach.