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Posts tagged with Television

YouTube marries ads to boob tube

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Hopeful to reel in the big brand, big bucks advertisers, YouTube is working on technology that would link up ads on its own site with spots on television, and even on other web sites.

Google's director of television ads, Michael Steib, is reported by wsj.com as saying the technology would allow advertisers to buy ads across Google TV, which sells remnant inventory from on-air commercials, YouTube, and video on other Web sites through a single interface. Google TV Ads Online is reportedly being tested with a small group of advertisers and will bow within months.

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Television still the screen of choice for US viewers

From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.

Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.

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CES 2009: the 3 biggest news items

CES, the world's largest consumer technology trade show, started yesterday.

Despite the economy and speculation about the economy's impact on CES this year, CES seems to be doing alright this year and is still one of the most important technology trade shows in the world; the place where hot new consumer gadgets are launched and big announcements made.

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