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The convergence of the television and the web has been promised for more than a decade now. Anyone remember Microsoft's acquisition of WebTV in 1997?
There were good reasons at the time to see the potential of a marriage between the internet and the TV, and there still are. Like a lot of predictions, however, this one was a bit premature. But is now the time?
When Verizon went after wireless competitor AT&T with a "There's a Map for That" commercial showing AT&T's inferior nationwide 3G coverage in the United States, AT&T was caught off guard.
Its response: file a lawsuit. The justification: AT&T believed that the map was deceptive and that consumers would not understand that its map excluded areas where 2G coverage is available.
Want to break into Hollywood? Try breaking into Twitter first. Just ask 28 year-old Justin Halpern and he'll tell you: Twitter can be your golden ticket.
On August 3, Halpern set up an account, @shitmydadsays. The purpose: share some of his 73 year-old dad's wisdom with the world. You see, Halpern had just moved back in with the folks and figured that some of the things his dad told him might be worth rebroadcasting on Twitter. Turns out he was right: @shitmydadsays now has over 700,000 followers.
The economy may not be great, but the internet isn't complaining. In fact, the economy has likely helped internet advertising achieve a significant milestone in the UK. According to the Internet Advertising Bureau (IAB), internet ad spend surpassed television ad spend for the first time ever anywhere in the world.
Total spending on internet ads in the UK hit £1.75bn in the first two quarters of the year, a 4.6% year-over-year gain. That's good enough to account for almost 24% of all ad spending. Television, on the other hand, now accounts for just 21.9% of ad spend following a painful 16.1% year-over-year decline.
Yahoo's new $100m advertising campaign has launched. It's multichannel and combines television, print, radio and digital. Online, chances are you've already come across some of Yahoo's ads. They're on a variety of popular websites and in many cases, they're very visible.
I ran into one on CBS Marketwatch and couldn't help notice: Yahoo is promoting GMail/Google and Facebook in a large rich media expansion ad unit.
Amongst many digital marketers, it's common knowledge that search is one of the most effective advertising mediums known to man. Television? A waste of money. Newspapers? Puhleeze; most of them won't be around much longer.
But according to a poll conducted by Harris Interactive on behalf of AdWeek, adults in the United States find television and newspaper ads to be more 'helpful' than search ads when it comes to making purchasing decisions.
What's the most important factor in the success of a display ad? Size? Placement? Not surprisingly, it's relevance.
That's according to a study conducted by publisher Condé Nast and research firm McPheters & Company.
Thanks to the 'Great Recession', few expected Q1 2009 to be a pretty quarter for ad spending in the world's most prolific advertising market, the United States.
Thanks to Nielsen (PDF), we now have some idea of the damage: a 12% year-over-decline. That amounts to a $3.8bn drop in the size of the total advertising pie.
The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.
From the newspaper industry to Hollywood, many industries had their own issues and the internet can't be blamed for all of the changes they've had to cope with. But it has played a significant role in forcing them to change faster than they would probably have liked.
Adobe Flash, the rich media technology that's pretty much ubiquitous on the internet, will soon have a second home: your television set.
Thanks to deals that will include the Flash software in the chips that go into televisions and set-top boxes, in the near future you may start coming across Flash while watching and using your TV.
Hopeful to reel in the big brand, big bucks advertisers, YouTube is working on technology that would link up ads on its own site with spots on television, and even on other web sites.
Google's director of television ads, Michael Steib, is reported by wsj.com as saying the technology would allow advertisers to buy ads across Google TV, which sells remnant inventory from on-air commercials, YouTube, and video on other Web sites through a single interface. Google TV Ads Online is reportedly being tested with a small group of advertisers and will bow within months.
From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.
Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.