Posts tagged with Television

Internet ad spending resumes double-digit growth: report

The internet may not be a spring chicken, but with most ad budgets still out of proportion with where it sits in the ad world, there's still plenty of room for growth in internet advertising spend.

Need proof of that? Look no further than Nielsen's latest quarterly Global AdView Pulse report, which looks at ad spending across multiple channels, including the internet, television and newspapers.

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Live TV the fastest growing segment of copyright infringement: report

When you think about digital piracy, music and movies probably top the list of the most sought-after types of content.

But according to a study conducted by Google and the Performing Right Society, it's piracy of live television that is growing the fastest.

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Draw Something draws television interest, CBS pilot

Many have criticized Zynga's $200m acquisition of OMGPOP, the company behind the hit mobile game Draw Something.

According to critics of the deal, Zynga overpaid for the game just as it was hitting its peak, it will never recoup the purchase price and it could even be scantly remembered by consumers in a year's time.

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Can Google take on cable with paid YouTube subscriptions?

Google's acquisition of YouTube may prove to be one of the savviest in internet history. Although some believed it appeared rich at the time, ask any of the companies that could have purchased Facebook for $1bn-plus less than a decade ago, and they'd probably tell you that sometimes, eleven figures is cheap.

But a big part of the reason YouTube has been so successful following its acquisition by Google is that the search giant continues to invest heavily in its development. The company is working with Hollywood to produce original content, and has made great strides over the years in inking licensing pacts with content creators.

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Twitter airs its first television commercial

Didn't think Twitter was mainstream?

All doubt about Twitter's position in the media world was laid to rest this weekend as the company aired its first ever television commercial during the Pocono 400 NASCAR race.

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NBC to broadcast every event for 2012 London Olympics

London's 2012 Olympic Games are fast approaching, and NBC, which has television rights to the Olympics through 2020, is doing everything it can to recoup its substantial investment.

That's good news for viewers in the United States this year because NBC's strategy will make the 2012 Games coverage the most extensive yet.

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Consumers respond to social media symbols on TV: report

It's well-established that the second screen phenomenon is real, and there's plenty of reason to believe that social media and television are a perfect match.

But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.

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Tablets becoming television's companion, replacement: report

The rise of the tablet is one of the biggest trends in computing today and there's little reason to doubt that this trend won't get anything but stronger.

The new iPad smashed sales records, affordable tablets with rich content ecosystems like the Kindle Fire are helping bring these devices to the masses, and Intel is promising a slew of new tablets when Windows 8 is released later this year.

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tweetTV wants to be the social TV guide

With more and more television viewers turning to sites like Twitter to weigh in on what they're watching at any given moment, it's no surprise that social media is attracting the focus of content creators and television networks.

But it's also attracting the attention of startups looking to capitalize on the opportunities created by a world in which the consumption of television content increasingly involves two screens.

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Mad Men season premiere sparks big social chatter

A mere decade ago, the water cooler was still the ideal place to discuss the movie you saw over the weekend or the TV show you watched last night. But with the rise of social media, the water cooler is, for many viewers, online.

When it comes to talking about the latest happenings on the big screen and the small screen, connected devices are creating an entirely new dynamic, one in which viewers talk about the content they're consuming with large audiences in real-time.

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Comcast rejects a Netflix partnership

If you ran a cable company facing the very real phenomenon of cord-cutting and you're approached about a partnership by one of the companies that has arguably done more to spur cord-cutting than any other, what would you say?

If you're Comcast, the answer is simple: 'take a hike.' And according to the New York Times, that's precisely what it has told Netflix.

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Are pre-roll pains now a solved problem?

When online video was still nascent, there was a general sense that the advertising models underpinning television would one day be a thing of the past.

But despite the online video boom and the rise of powerful digital distribution platforms like YouTube and Hulu, advertising in online video still looks a lot like advertising on television. Case in point: the pre-roll.

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