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Posts tagged with Techcityuk

The future of content marketing? Consult the feeds

Feed. Where I grew up in rural Santa Clara California, this meant alfalfa we shovelled to our horses.

Now, the word has an entirely different meaning to a global world of young digital natives, and understanding/collecting data on how these types of feeds are accessed and interacted with is going to be big business.

Where do you learn about breaking events? Consult the Twitter feed. Need to get caught up on family and friend’s whereabouts after a long- stint of no communication, that’s a Facebook feed.

For shopping you have your Pinterest feed – or, more importantly your followers Pinterest feed in order to get the latest visual porn around the products and brands that matter to you most. For personal expression, you have your Instagram or Tumblr feed.