Posts tagged with Targeting

LocalResponse brings historical intent targeting to Twitter

With consumers posting countless pieces of content each and every day on popular social platforms like Facebook and Twitter, it's no surprise that much of the attention of the social media ecosystem has been focused on 'real-time.'

But for brands trying to reach consumers on these platforms, is there room for a back-to-the-future approach?

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Amazon courts Madison Avenue

Amazon is the master of online retailing, and is proving that it's capable of making it easy for consumers to find and buy whatever they're looking for across digital channels.

But don't let Amazon's ecommerce dominance fool you: the company's ambitions extend well beyond simply selling product. Increasingly, the company is looking to take advantage of its position to extend its reach into new markets, including, now, advertising.

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Facebook launches mobile ad network trials

How Facebook will make the type of money it needs to make to satisfy Wall Street is yet to be determined, but one thing is certain: if Facebook is going to make the type of money it needs to make to satisfy Wall Street, mobile will have to be a big part of it.

Facebook's mobile usage has skyrocketed in the past year, and the common wisdom is that Facebook will have to find a way to monetize its users on mobile. But capitalizing on the mobile opportunity may not fully require Facebook to monetize them directly.

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Social CRM no longer a myth?

Big news recently from Facebook: companies can now link their customer data, including phone numbers and email addresses to those provided by people on Facebook.

It mightn’t seem like much, but this move, initially for ad targeting only, could be huge.

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Facebook's Custom Audiences targeting allows advertisers to stalk their customers

For advertisers obsessed with racking up 'Likes' on the world's largest social network, reality can be harsh: not every consumer you're targeting is going seek you out and like you on Facebook.

So what are advertisers to do? Facebook may have the answer.

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10 reasons why outbound telemarketing programs fail

Before the advent of the internet and mobile phones, if you wanted to "reach out and touch someone" it often meant picking up the telephone.

Today, despite the fact that we have more ways to communicate than ever, many companies continue to pick up the phone in hopes that the person they're reaching out and touching will eventually become a customer. In fact, although it may be one of the least sexy marketing channels, telemarketing is for some companies still one of the most effective direct marketing techniques employed.

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Visibli wants to help marketers better segment their Twitter followers

Between Facebook and Twitter, marketers have access to hundreds of millions of consumers around the world.

That, for obvious reasons, has helped make social media one of the hottest areas for marketing investment in the past several years.

But social media marketing isn't without its challenges. Audience doesn't always equate to reach, and reach doesn't always produce ROI.

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Alice.com raises $3.6m in funding

E-commerce upstart Alice.com announced last night that it has raised $3.6m in funding.

The company, which we reviewed in 2009, operates a marketplace through which consumers can purchase household goods, such as batteries and soap.

It recently surpassed 1m customer accounts, and last year expanded into Europe with the acquisition of Spain-based Koto.com.

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Is mobile the future of discounts?

Businesses may be tiring of services like Groupon, and overaggressive retailers may have bargained themselves into a less profitable holiday shopping season, but one thing is for sure: consumers love discounts.

Who can blame them? The global economy nearly collapsed in 2008, and it's been tough since then. Companies eager to separate consumers from their hard-earned dollars have often had little choice but to lure customers in with prices too hard to pass up.

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Will the EU sour Facebook's 2012 IPO?

Facebook is the world's largest social networking company and widely considered to be one of the most powerful internet companies in the world.

So powerful is Facebook that many observers see it as a potential threat to entrenched players like Google.

Despite Facebook's power, size and revenue, however, it remains privately-held thanks in large part to co-founder Mark Zuckerberg's desire to keep the company free from external influences which might be distracting and harmful.

But that soon could be changing according to the Wall Street Journal, which is reporting that the Palo Alto-based company is prepping an IPO in the second quarter of 2012.

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Online video needs to move away from traditional broadcast demographics

Traditional demographic segments are in large part what marketers currently rely on to deliver their message in front of a relevant audience.

However, years of research says that demographics is just one of a number of independent variables that may impact campaign performance.

Instead of using demographic segments such as ‘Males aged 18-24’ as the be all and end all of targeting consumers, marketers in the online space can reap the benefits of new technologies to discover what other factors may be positively or negatively affecting the performance of their campaigns.

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The Coca-Cola incident: a reminder that Facebook is not a social network

Geolocation is a great tool for personalizing messages to users based on where they're located.

So it shouldn't come as a surprise that Coca-Cola has applied geolocation to its Facebook Page, which has nearly 34m fans from all over the world.

But last week, the beverage company learned the hard way that a geolocation error can cause big problems on Facebook.

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