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Posts tagged with Targeting

Looking at the pros and cons of tag tracking

Firstly, thanks for all the great comments and emails I received following the first instalment of this article.

A lot of people commented on the many overlaps between the themes and particularly around the tagging requirements.

Tagging is a great area to explore, so I thought I would take this and a few of the other themes that were proffered before looking at areas to postpone focus, in the next instalment.

If you would like to see these prioritised further or which companies are differentiating themselves in this space, please let me know or add in the comments field below.

LinkedIn advanced people search feature

Why LinkedIn needs to improve its search and ad targeting

LinkedIn search targets ads poorly, resulting in wasted clicks, and returns poor people search results.

Here's why this is important and how LinkedIn can improve this feature.

surprised? I was!

OMG! you mean RFM is useful?

Those of an analytical/numeric persuasion in marketing can often be heard wittering on about 'RFM scores' and 'quintiles', and much of the time these ideas feel like something completely irrelevant to the “real world”…

…but a couple of weeks back I had a real OMG! moment, when I had a stark lesson in just why these ideas matter, and how powerful they can be.


How Google knows what we’re thinking: enhanced campaigns and session-based search

The way we search for things is changing. We don’t use keywords on their own anymore; we ask questions of Google in a more conversational way.

Google is getting better at understanding the context of what we’re looking for, and developments like Knowledge Graph and enhanced campaigns are a direct result of that contextual understanding. 

As a result, what advertisers do in AdWords is changing too. 


The key to Facebook's ad targeting may not be Facebook data

If Facebook is to ever rival Google's dominance in the online advertising market, many believe that the world's largest social network will need to figure out how to take advantage of its treasure trove of user data.

That treasure trove includes significant amounts of personal information that users have provide about themselves, and it grows by the day as users upload and tag photos, share content with their friends and 'Like' brand Facebook Pages.


Companies seek to understand their customers better in 2013: report

A business can't survive and thrive without customers, but when it comes to understanding customers, many companies feel like there's a huge gap between what they know and what they need and want to know.

In fact, companies "are desperate to understand more about their customer" according to Yesmail Interactive president Michael Fisher.


Amazon to launch RTB in 2013: report

Amazon may be the world's online consumer retail giant, but don't let that fool you: the company isn't content with being the Walmart of the web.

Already, Amazon has become a leading player in the cloud computing space, and in 2013, it's coming to Madison Avenue, perhaps in a big way.


Is Facebook's AdSense finally on the way?

Some investors and analysts are increasingly bullish on Facebook's prospects for solving the social networking monetization riddle, something reflected in the recent increase in the company's share price.

Assuming that they're right, one thing remains to be seen: what Facebook's cash cow will be. One thing is not in question, however: there is no shortage of monetization ideas the company could conceivably pursue.


LocalResponse brings historical intent targeting to Twitter

With consumers posting countless pieces of content each and every day on popular social platforms like Facebook and Twitter, it's no surprise that much of the attention of the social media ecosystem has been focused on 'real-time.'

But for brands trying to reach consumers on these platforms, is there room for a back-to-the-future approach?


Amazon courts Madison Avenue

Amazon is the master of online retailing, and is proving that it's capable of making it easy for consumers to find and buy whatever they're looking for across digital channels.

But don't let Amazon's ecommerce dominance fool you: the company's ambitions extend well beyond simply selling product. Increasingly, the company is looking to take advantage of its position to extend its reach into new markets, including, now, advertising.

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Facebook launches mobile ad network trials

How Facebook will make the type of money it needs to make to satisfy Wall Street is yet to be determined, but one thing is certain: if Facebook is going to make the type of money it needs to make to satisfy Wall Street, mobile will have to be a big part of it.

Facebook's mobile usage has skyrocketed in the past year, and the common wisdom is that Facebook will have to find a way to monetize its users on mobile. But capitalizing on the mobile opportunity may not fully require Facebook to monetize them directly.

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Social CRM no longer a myth?

Big news recently from Facebook: companies can now link their customer data, including phone numbers and email addresses to those provided by people on Facebook.

It mightn’t seem like much, but this move, initially for ad targeting only, could be huge.