Posts tagged with Target

US online sales to surpass in-store sales this holiday season: report

Every year, online retail smashes new records during the holiday shopping season and this year is expected to be no exception. In fact, 2017 could be the year in which a significant symbolic milestone is achieved.

According to global consultancy Deloitte, for the first time ever this holiday shopping season, American shoppers will buy more online than they purchase offline.

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How brands can navigate today's super-political environment

Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.

But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? 

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The growing politicization of brands in a polarized world

From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.

Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.

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Seven helpful tips for livestreaming success

Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.

So what should brands looking to embrace livestreaming do to increase their chances of success?

Here are seven tips.

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walmart pay

Six implications of Walmart Pay for mobile & retail

Walmart's popular app is set to include payment functionality (much like the Starbucks app).

Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?

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What three of the biggest retailers can teach us about ecommerce

Many retailers resort to sales and discounts to boost sales.

However, smarter retailers have demonstrated there's more to it than that. 

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Twitter channels Pinterest with product and place collections

As it seeks to find new ways to make its service more useful to brands, Twitter is taking a play out of Pinterest's playbook with the launch of new features around products and places.

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How Walmart, Target and Costco handle on-site search

Using a selection of specific criteria I’ll be gauging how some of the top US retailers handle on-site search. 

The search tool is perhaps the most common way for shoppers to navigate an ecommerce site, so therefore its effectiveness is paramount in directing highly motivated visitors, who know exactly what they’re looking for, around your site.

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Guest checkout test: which of these 25 US retailers force users to register?

One of the biggest barriers for customers about to use a checkout is forcing them to register their details first.

Presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a quick way to send your customers to the exit, leaving many abandoned baskets and lowering your conversion.

Earlier today I looked at 30 UK retailers and which ones force their customers to register, now it's time to turn our attention to the USA.

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target app

Target and Argos: Is the multichannel catalogue taking off?

There are many retailers that have trialled image recognition technology in their catalogues.

The tech allows the retailer's app users to scan and shop or access additional content. So far, it seems to have been a test-and-learn activity from brands such as Net-A-Porter (as part of their magazine, Porter) and IKEA (which has focused on additional content rather than commerce).

Target is new to shoppable catalogues this month and Argos has further enhanced its now Aurasma-powered offering. Both of these huge retailers I think have found good use cases.

Let's take a look.

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18 of the best branded Vines of April 2014

It’s the end of another month and therefore it’s time again to crawl through the six second efforts from brands both small and gigantic in order to bring you the very best mini advertorial marvels.

Did anyone used to watch that Jasper Carrot thing from years ago where he would sit on a stool and present weird adverts from around the world?

I suppose this is a bit like that, only this is probably slightly less interminable and you don’t have to look at Jasper Carrot’s face in between videos.

This is also less of an excuse to parade soft European erotica to a post watershed audience and more of an excuse to show how your brand can use the platform in interesting and engaging ways.

Well I’ve blathered on long enough, here’s the round-up.

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How the top 10 US retailers use Pinterest

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.

This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest.

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales

Let’s take a look at how the top 10 US retailers (in terms of 2013 sales) use Pinterest.

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