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Posts tagged with Tablets

Six reasons content marketers need to think mobile

The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique relationship”.

Keith Nation from ORM London says this is because: “They are always on you and they are always on”. American advertising consultant Cindy Gallop said at a recent Guardian marketing summit that: “People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”. 

Our appetite for all things mobile is insatiable. Technology research firm Gartner estimates that 70% of devices sold worldwide in 2012 will be "smart devices" (smartphones and tablets). It predicts a total of 1.2bn smartphones and tablets could be sold worldwide in 2013 and forecasts a staggering 39 million to be sold by 2016. 

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More companies are designing their sites for tablet and mobile: stats

More companies are responding to mobile trends and designing websites for phones and tablets, but many are still not even testing how their sites look on mobile devices. 

According to our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, the proportion of organisations designing their websites specifically for mobile phones has increased from 25% to 35% since 2011.

However, the majority of organisations are still not designing their websites (61%) or conducting usability testing (55%) specifically for either mobile phones or tablets.

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Amazon uses homepage to diss iPad mini

The $329 iPad mini may be selling like hotcakes, but that isn't fazing one of Apple's biggest competitors in the tablet market. According to Amazon, the Kindle Fire HD has not only survived the launch of a smaller, cheaper iPad, it's actually thriving.

That may suggest that the iPad mini and Kindle Fire HD aren't really competing with each other, but don't tell that to Amazon. The online retail giant thinks that the iPad mini is a juicy target and is using its homepage to prove the point.

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Designing for the iPad Mini: best practice tips

The new iPad Mini presents another set of problems for websites looking to appeal to mobile /tablet users, as it's a new screen size between iPad and smartphone. 

Having been released in time for Christmas, it's likely to sell like hotcakes, so the number of potential users means companies need to consider how they will adapt their websites for the device. 

It's a challenge, since existing mobile or desktop sites won't necessarily adapt well to the screen size. It may be too small for desktop, yet too large for mobile sites. 

I've been speaking to James Sherrett from Mobify, who has some suggestions on early best practices for iPad Mini design...

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This week's top six infographics

Here are six of the best infographics we've seen this week.

This time the topics include iPad Mini rumours, anticipating how consumers will spend the holiday season, how kids use tablets, Halloween spending in the US and tag management systems

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Replicate or re-design? How do you take a magazine online?

A year ago when we were researching the UK magazine market in an effort  to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.

Fast forward one year and, with the introduction of the Apple Newsstand, the majority of publishers are now aware that in order to survive the tablet and online revolution, they need to have a digital presence.

The question they now ask themselves is should they dive straight in or just dip their toe in the water?  

So replicate or re-design? There are potentially pros and cons for both. And exactly how will digital readership generate revenue? 

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15 awesome mobile website performance optimization slideshows

If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.

Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn't, you just might have to kiss a sale goodbye.

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Tablet, mobile users expect pages to load within seconds: report

Building a performant website that delivers a quality experience to the rapidly growing number of consumers surfing the web on mobile and tablet devices may often be a challenging task, but that doesn't mean that users are willing to cut companies any slack.

In fact, tablet users expect websites to load in under three seconds, and smartphone users only slightly more patient with a four second expectation.

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Responsive design: five key considerations

The saying 'one size doesn't fit all' may be true in many cases, but with the use of -- and interest in -- responsive design skyrocketing, more and more companies are asking whether that's necessarily true when it comes to web design.

The idea of having a single website, with a single codebase, that can serve web, mobile and tablet clients is a powerful one. But just how realistic is it?

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How are retailers optimising for tablet shoppers?

We've all seen the stats showing how tablet (mainly iPad) shoppers are spending more, converting at a rate similar to desktop, viewing more ads, and so on. 

For various reasons, the correlation between tablet ownership and disposable income being the most obvious, tablet shoppers are very valuable customers for online retailers. 

Despite this, there are very few examples of sites that have optimised for tablets, though a few brands have done so. 

I've been looking at the tablet optimised versions of eBay, Blackberry and Staples (all US sites). 

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Search spend up on last year as CPCs decrease

Search spend and ROI continued to grow in the US and UK in Q2, according to new statistics from Adobe.

The Q2 2012 Global Digital Advertising Update shows that digital marketers are continuing to invest in search and are benefitting from falling CPCs (cost per click) on both Google and Bing/Yahoo.

The report also shows that conversions rates on tablets are 20% higher than PC while smartphones lag some way behind.

It also appears that marketers are getting to grips with Facebook advertising, as statistics show that engagement with brand posts is up 84% year-on-year (YoY).

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Mobile traffic on e-commerce sites doubles in nine months

Mobile visits to e-commerce sites continue to grow, with mobile now accounting for 20.8% of visits to Screen Pages' clients' websites. 

The e-commerce agency studied traffic to 13 websites, with more than 500,000 visits for the month of June. 

The stats also show the value of tablet / iPad customers to premium and luxury online retailers.

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