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Posts tagged with Tablet

Only 10% of top 100 online brands have tablet-optimised website

Only 10% of the brands in IMRG/Hitwise's list of top 100 online retailers has built a website specifically for tablet browsing, according to analysis by mobile marketing agency Somo.

The research also shows that while just over a quarter (26%) have an iPad app, less than 20% have created Android tablet apps.


Video plays on tablet, mobile and connected TV doubled in Q4

Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.

Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.

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Amazon planning a Kindle smartphone for next year?

Amazon is said to be launching a Kindle smartphone in 2012, according to reports.

Citigroup analyst Mark Mahaney is quoted on AllThingsDigital saying that the device is set for launch in Q4 next year.

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Apple isn't worried about the Kindle Fire, but should it be?

Apple may have disappointed Wall Street with its fourth quarter earnings, but make no mistake about it: most companies would kill for a quarter like it.

The company issued a strong guidance for the first quarter of fiscal year 2012, and Apple's CEO Tim Cook is confident.

Case in point: when it comes to the nascent tablet market, Cook isn't at all worried about possible competition from new devices like Amazon's Kindle Fire.

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Alternative SEO: the experts talk mobile, tablets and connected TV

As the second part of a series of questions asked to contributors of Econsultancy’s SEO Best Practice Guide, we decided to focus on alternative search.

That is, considering the current and future aspects of achieving natural visibility in search results across platforms other than standard internet-ready computers.

As is already well-known across the digital industry, emerging technologies mean that users can access content whenever they want, wherever they want, however they want.

Mobile devices change user behavior.

Did you just bring that iPad to bed with you?

Just as the browser rendered AOL’s walled garden of content obsolete, the application experience is replacing the web page.

After fifteen years of building an always-on, ubiquitous network, we now have the right interface for it: the tablet.


Can 'iPadvertising' save mobile advertising?

The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed iPadvertising, might start to bear fruit not only for mobile advertising, but the advertising industry in general. 

Will mobile advertising finally grow up and be taken seriously with the emergence of the tablet?


For sale on the cheap: another struggling magazine

The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.

The magazine, which covers U.S. and global news on a weekly basis, has, like many print publications, seen its subscriber base erode over the years. That has made it hard to run as a sustainable business. Newsweek lost nearly $30m last year, and just over $16m in 2008.


The iPad: revolutionary or evolutionary?

Apple's big media event yesterday produced what everyone had been expecting: a tablet device, which as we know now, has been named the iPad.

Apple is promoting the iPad as a "magical and revolutionary device" but there was palpable disappointment amongst many who had been discussing (and speculating) about the device for so long. Living up to the hype was probably impossible, but is some of the disappointment justified? Is the iPad as "revolutionary" as Apple would have us believe?


What the Apple tablet buzz tells us about...

Later today, Apple is expected to unveil what some believe may be its most important product ever: a tablet computing device.

The Apple tablet has been the subject of speculation for some time and in the lead up to Apple's media event today, the buzz has hit a fever pitch as just about everyone is talking about it. Obviously, the press and blogosphere will have plenty of information to feast on later, but I think the buzz about the Apple tablet is in and of itself worth examining. Why? I think it tells us something about...


Multiple marketing channels, or just plain digital?

unified deviceApple is buying Quattro Wireless... and coming out with a tablet computer. Google just announced its entry into the mobile phone market. TVs air programming streamed from the web (or from a PC in the next room), and soon they'll accommodate HD video Skype calls. All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?

Devices just aren't specific anymore. You play games on your phone, surf the web on your TV, and watch TV on a wireless handheld device. Is it still talking "on the phone" if I "dial" via Google Voice on my Blackberry, or via Skype on my laptop? Are you "watching television" if you're viewing an episode from your favorite series on Hulu, YouTube, or iTunes - and watching on a PC or tablet or even a phone? "Reading the newspaper" on an ebook reader?

And will all this convergence make marketing simpler, or much more complex?

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Is 2010 the year of the tablet?

Rumors are swirling around Apple's major product announcement later this month. According to a variety of sources, Apple is set to unveil the long-awaited tablet computing device that has been the subject of speculation for quite some time.

Many believe that an Apple tablet will be as revolutionary as the iPhone. Some go so far as to suggest that it could alter the computing landscape altogether.