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Previously on the Econsultancy blog we’ve reviewed the Marks & Spencer multichannel experience after its site redesign.
And while the market is still out on the new website, we think moving towards an improved digital offering is of critical importance to the company's longer term success.
Keeping my eye on the retail landscape, one area that has been spoken about is the use of interactive tablets and displays in-store, and a recent DigitasLBi survey revealed that 43% of internet-shopping consumers had used multimedia shopping aids of this kind.
On my wanderings about Oxford Street, I noticed that M&S had quite a few of these dotted around. I thought I would test it out and see what it was like.
How do we consume media in 2014? And what media? And on which devices?
Ofcom released The Communications Market Report in August 2014 and it's chock full of interesting data and charts on the UK market.
I've previously looked at mobile and tablet usage. Now I'm turning by attention to the broader topic of media uptake, in its various forms.
For more statistical goodness, download our Internet Statistics Compendium...
Ofcom today published The Communications Market Report 2014 in the UK.
There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.
No doubt we'll be covering the report fairly heavily, but I thought I'd start by rounding up the bits that caught my eye.
How is device use changing? How are people accessing media? How much are advertisers spending and on what?
It's that time again when we round up a bunch of the most interesting digital marketing statistics we've seen in the past week.
This week it includes Google authorship, data fragmentation, World Cup sponsors, PPC, tablet ownership, programmatic buying and Luis Suarez.
For more of the same, download Econsultancy's Internet Statistics Compendium...
The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year.
One major reason for this is an increase in the use of tablet computers by older people aged 65-74. In just one year, the number of older people using tablets has increased from 5% in 2012 to 17% in 2013.
These findings come from the latest Ofcom Adults’ Media Use and Attitudes Report 2014 in which 2,674 adults aged 16 and above were surveyed.
As the internet becomes a more accessible place thanks to easier to use and faster connecting devices coupled with an increased awareness and education, the online population of people over the age of 65 has increased.
The proportion of people aged over 65 that are accessing the internet reached 42% in 2013, a 9% rise from 33% in 2012. This has helped to drive overall internet use up from 79% of all adults in 2012 to 83% in 2013.
The majority of services that people from every age group need to use are now as easy to access online as they were offline. The convenience of efficient and easily accessible online services is hugely valuable in improving the quality of life for those that may struggle to access them on the high street.
Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile.
Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.
With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless experience across all channels.
This comes from a new multi-device study, conducted by Facebook in collaboration with GfK, revealing people’s behaviour when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis.
It’s becoming increasingly common practice to switch to a different device, even though we may have started a task on a different one all together.
While sat at home, it’s far easier to research a product we’ve seen on television via the smartphone that’s sat within arm’s reach, than it is to walk ALL the way to another room to fire up a desktop computer and wait minutes for it to boot up. It’s a wonder we ever bought anything online before the advent of smartphones.
However for the actual purchase or completion of more seemingly complicated task, we prefer a larger screen and therefore we’re more likely to finish the task on a tablet, laptop or desktop computer.
Here are some more stats from the study, plus bonus 'real-life' photographic examples of multi-device use.
Responsive design posts are always popular on the Econsultancy blog. That's because people enjoy looking at beautiful things.
I thought I'd add to our roundups and look at a brief selection of agencies with responsive sites.
Do have a play around with them by resizing your browser or accessing on mobile. There's a few screenshots for each and you can click through from the desktop images.
iWonder is the evocative name for the BBC’s new interactive guides. The name conjures childlike enquiry (I wonder!), ‘90s crisps (Golden Wonder) and fits nicely with the Beeb’s and Apple’s use of the stunted ‘iProductname’ format.
The guides are the BBC’s new content format, described as 'sit forward', allowing the user to learn by doing.
They organise video and audio, infographics, text and activities into stories.
I’ve been having a play with the guides and given some brief thoughts below. Do go and check them out, they’re a powerful tool for schoolchildren or older autodidacts.
Mobile is now more important than desktop (I posit). You only have to look at Google’s recent changes to see that change is irrevocably afoot.
Tom Loosemore, Deputy Director at GDS, pondered yesterday whether a significant landmark, mobile devices bringing more traffic than laptops and PCs, is near.
There’s some great stuff in his blog and I thought I’d have a look around to find some additional evidence and perhaps even make the bold claim that mobile traffic is already in the majority!
See what you think and I’d love you to add some stats from your own site to the comments below, allowing us to make a more reasoned evaluation still.
Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.
Enforcement of this aspiration comes from Google's usual source: algorithmic rewards for sites achieving this goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had.
I fully expect to see this industry focus switch to mobile-specific commentary through 2014.
Let's take a look at the evidence, and the SEO opportunity...
Consumers’ digital experiences, including banking, are becoming more and more visual. Within the retail banking sector much is still to be done.
Most importantly banks should not judge Personal Finance Management (PFM) tools as isolated investments: rather a piece of the puzzle to build a great overall digital customer experience.
In this article I will talk about how PFM has developed within retail banking (from a customer perspective) over the years, how we see things evolving and what banks can learn from new players.