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For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.
But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.
Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.
Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.
How would you like to receive a free personalised copy of the Adobe 2015 Digital Marketing Survey?
The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.
In order to receive your free copy all you have to do is complete the survey by clicking on this link.
Once you have completed the survey you’ll recieve a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.
Over the course of a typical year, I attend a number of retail and digital marketing conferences.
Without fail, everybody attending learns a huge amount. But almost everybody I speak to also comments that in heading back to the office they have a whole load more stuff they need to think about.
The ‘to do’ list keeps growing and growing.
Funnel analysis, A/B testing & landing page optimisation are all fantastic ways of improving your websites conversion rate.
However, nothing will come close to the effectiveness of VoC analysis to deliver quick conversion rate and website usability increases.
When you hear the word startup, chances are images of twenty-somethings hacking away at Macs in a loft office with an open floor plan spring to mind. And for good reason: head to sunny California, home to Silicon Valley and some of the today's prominent internet startups, and you're bound to find that a lot of startups do look something like this.
But that doesn't mean that one should jump to the conclusion that Gen-Y is the generation with the greatest entrepreneurial spirit. According to a new survey released today by Monster.com and Millennial Branding, members of Gen-X and the Baby Boomer generation actually consider themselves to be more entrepreneurial than their younger siblings and children.
Since the rise of social media, companies have been implored to 'listen' to their customers. If you listen, they are told, good things will happen.
The truth, of course, is that most businesses have never been completely deaf to their customers.
Social media has simply created new ways to listen.
Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.
Due to the vast amount of content they produce it's possible that some of them may have escaped your attention, so here's a round up of most of our surveys and reports from 2012 including some of the juiciest stats.
The topics include conversion rate optimization, multichannel shopping, content marketing, digital outsourcing, user testing, email and search.
So, here are the stats...
With over a billion dollars in funding and speculation that it could be headed toward an IPO in the not-too-distant future, it's no surprise that Twitter's efforts to monetize its user base have increased substantially in the past year.
The latest ad offering Twitter is experimenting with? Surveys.
In partnership with Responsys, Econsultancy has launched some new research for 2012, the Cross-Channel Marketing Survey, which looks at the cross-section of different online and offline channels, including integration with email, display advertising, mobile, plus much more.
The research aims to benchmark trends within the market, and the launch of this brand-new survey reflects the growing necessity for companies to take an integrated approach to marketing and remove the organisational barriers that are holding them back.
With literally hundreds of millions of consumers logging on to the internet and using social media every month, it's no surprise that businesses have flocked to services like Facebook, Twitter and Pinterest.
Whether they're looking to hawk their wares or listen to what customers are saying about them, there are numerous social media use cases that apply to just about every business under the sun.
But how many of the companies using social media are actually measuring what they're getting from it?
Large multinational corporations and consumer brands spend big bucks on market research, and for good reason. Figuring out what consumers are thinking about and what they want can help inform crucial product development and marketing decisions.
If you're an entrepreneur or small business owner, having access to similar market research insight is probably a very appealing proposition, but the costs typically put that market research out of reach.
Google is hoping to change that with a new offering called Google Consumer Surveys.