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When it comes to social media you might be busy trying to separate the opportunity from the bullshit, such are the interstellar levels of hype and associated jargon that are plaguing this space.
Nevertheless, I for one believe that a solid social media strategy can make a real difference to your business, helping you to drive engagement in order to boost customer satisfaction, retention, and profits. But that's not to say it will be easy: there's a lot to figure out and each company has different needs (and challenges to overcome).
They say a picture is worth a thousand words, so I thought I'd aggregate a few of the social media visualisations I've spotted in the past few weeks to help you make some mental leaps of faith, or use in your internal pitches, or otherwise determine that it's all a bunch of hot air, as you see fit.
Caveat: some of these are more badass than others!
Last week I published an article dedicated to Marta Kagan’s excellent ‘What the f**k is social media? [one year on]’ slideshow. It’s a great overview of why brands should be embracing social media.
However, it made me think a little bit about what social media will not do for you. It certainly isn’t some kind of silver bullet that will immediately smite business problems and make everything better.
If you’ve got issues then you still need to deal with them, and it’s better that you do so before diving into the social media whirlpool.
So let’s take a look at what social media is not going to do for you.
Last month I collated a list of 10 excellent Slidehare presentations on social media, including Marta Kagan’s ‘What The F**k Is Social Media?’.
Marta has since updated her slideshow, which is now called ‘What The F**k Is Social Media: One Year Later’. It is packed full of facts and figures, as well as recommendations, just like the original. Some of the numbers are pretty staggering.
All in all it’s very helpful if you want to convince the boss about an investment into this space.
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
At Econsultancy, alongside best practice, we love to see innovation and creativity within the marketing sphere. Interestingly, it seems that as companies are increasingly scrutinising budgets and resources, the assumption is made that the room for manoeuvring in this way is restricted.
It seems fair to say that Twitter has truly hit the mainstream in recent months, as well as the mainstream media, especially now that it is being used as a communication and broadcasting tool by our revolutionary-minded Persian friends.
The range of Twitter uses are as broad as they are deep, despite initial concerns about the 140-character framework and those lame 'feeding the cat' or 'going to the shop' tweets. As such I thought it would be a good idea to collate a bunch of recent Slideshare presentations that explore how Twitter can be used, catering for all levels of adoption.
Hopefully these slides will prove useful if you're just starting out (see my tips for beginner's post if you are), and also if you're a more advanced Twitter user (you can skip through the basics for the meatier stuff).
Slideshare is a fantastic resource for sharing presentations, so you can enjoy and learn from smart people even if you cannot attend the conferences and events they often speak at.
Some slideshows lose a lot of meaning if you dont have the author walking and talking you through them, but others are excellent, and there's a kind of brevity associated with the best presentations / slides, which helps to drill home the message.
I have recently been browsing a number of quality social media presentations on Slideshare and thought I'd collate some of the best ones for your viewing pleasure. Enjoy!
Storytelling is being hailed as the new big idea, but it's not that new. What makes a good story in this viral, user-generated, post advertising world has always made a good story.
From papyrus to pulpit to plasma screen, the attributes of a ripping yarn have remained the same: credibility, digestibility, and most importantly, emotional resonance.
It has been impossible to ignore the noise about Twitter in the past 12 months, and despite their misgivings even some of the most hardened cynics have created accounts and started to tweet.
But there can be problems, as some people just don't have the stamina, the staying power, or the will to become a disciplined Twitter user.
Are you on the verge of giving up on Twitter?
When you read a news story about social media or come across a job posting for a 'social media expert', chances are the tools of social media will be front and center.
Twitter, Facebook, MySpace. If you had no exposure to social media, you'd probably assume that these popular services were the end all and be all of social media.
At some point, when you start a new business you come face to face with an interesting question: what the heck are we doing?
Chances are you had some idea of what you were doing before you started on your journey. You saw a problem. You thought you had a brilliant solution. You know the story.
Web project management can be a challenge for the most experienced project managers, much less for relative newcomers, and when e-commerce is involved, the stakes are that much higher.
With this in mind we recently commissioned e-commerce expert Martin Newman to compile a best practice report to help steer you down the right path, called 'Delivering Successful E-commerce Projects'. It has more than 400 individual recommendations and is a terrific investment for anybody working in this area (as with all of our research, it is priced at just £150 / $215, or is free for Econsultancy subscribers).
The report focuses on client-side challenges, supplier challenges, and joint challenges. I thought I'd give you a taste of what's contained within the guide by publishing a few extracts. Here's the first one, which focuses on multichannel integration.