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Posts tagged with Stats

How many Diggs does it take to hit the homepage?

Social media A-lister Digg.com is a wondrous diversion for those times when you have 15 minutes to kill. It’s better still for media owners that happen to be on the receiving end of Digg love.

Digg can deliver a serious traffic spike, should one of your stories make it to the homepage. I’ve watched in awe as Digg directed more than 1,500 visitors in a minute to an entertainment blog that I run. It’s like turning on a tap.

One of the questions I’m frequently asked is ‘how many Diggs do I need to get my story onto the front page?'. The answer, it turns out, is about 100, but there’s way more to it than that. 

Let’s look at the fundamentals for success, and then some facts and figures relating to Digg. 

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Tweet. tweettweet. ReTweeting by the numbers

retweetSocial and viral media expert Dan Zarella has posted the results of a fascinating study: the numbers and semantics behind getting Twitter followers to ReTweet tweets, thereby amplifying and expanding upon messaging by using Twitter's built-in viral aspects.

Few marketers will be surprised by the fact that a simple call-to-action matters. A lot. Simply adding the phrase "please retweet" just plain works much of the time.

Zarella's semantic analysis of what gets ReTweeted reveals the following:

  • Timely content is often ReTweeted
  • Freebies are popular
  • Tweeting about Twitter is effective
  • So are lists
  • People like to ReTweet blog posts (he doesn't specify if this refers the original tweeter's own blog, but irregardless - Twitter users are also highly active in the blogosphere.)

Oh, and don't forget to mind your manners. Requesting a Retweent politely and remembering to say "please" ups the ReTweeting odds by nearly a 6X factor.

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LinkedIn's traffic grows rapidly but is its value dropping?

With the global economy still in a tailspin and waves of layoffs still hitting major industries, it's no surprise that websites catering to professionals and job-seekers are increasingly popular.

After all, business and jobs become far more important when business is harder to build and jobs are harder to come by.

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How newspapers can make good use of Digg

DiggIt seems that The Telegraph has been using Digg successfully to drive more traffic to its website, and provides a useful example for other newspaper and blogs to follow.

By encouraging readers to Digg the stories they are reading on the newspaper site, The Telegraph has managed to increase the amount of traffic it receives from the social news site, and is now largest recipient of Digg traffic in the UK.

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Mobile wifi usage on the rise

Thanks to growing adoption of the iPhone and other smart mobile devices, an increasing number of Americans are logging onto WiFi networks to access the internet on the go.

Growth is heaviest in the heavily metropolitan West and Northeast sections of the country, together with Texas. California led the way with 18 percent of usage, followed by New York with 14 percent and Texas with 8 percent.

The findings come from mobile ad network AdMob's Mobile Metrics Report.

Worldwide mobile ad requests increased 8 percent month over month in January to 6.8 billion, led by double digit growth in Western Europe and Asia, but ad requests remained flat to negative growth in most of North America.

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CyberSource: online fraud burdening UK merchants

According to CyberSource Ltd., the UK subsidiary of electronic payment provider CyberSource Corporation, online fraud is a growing challenge for online businesses in the UK.

Although the total rate of fraud increased by 'only' 2.6%, one in 8 online merchants in the UK are now losing 5% or more of their online revenue to fraud and 37% lose at least 1%. All told, more than 40% of the merchants surveyed as part of CyberSource's 5th Annual Fraud Report saw fraud levels increase online last year.

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E-tailers need to work on customer service

online customer serviceA new survey finds that, though some of the most popular online retailers are performing well for usability of search and navigation, as well as delivery, they are often failing when it comes to effective customer service. 

According to the eDigital Research survey, e-tailers scored especially poorly on providing customer service by email, something which customers increasingly want to do to save spending time on the phone. However, customers often received inadequate information, or no response at all.

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Is Twitter really bigger than Digg? And does it matter?

Hitwise released some research this morning suggesting that Twitter has caught up with Digg, in terms of site usage.

Note that these two sites aren’t direct competitors, but both can drive lots of traffic and help spread influence. Digg remains social media royalty, as anybody who has experienced ‘The Digg Effect’ will tell you. Twitter, on the other hand, is increasingly useful as a communications and networking tool, as a search tool, and as a filter. 

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