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Posts tagged with Stats

Mobile browsing market dominated by iPhone

Google iPhoneApple's iPhone is responsible for the vast majority of mobile internet browsing, but Google's Android, and Blackberry are beginning to pick up their share of the market.

Mobile web browsing as a percentage of total web browsing is also growing, and currently stands at 0.72%. Sales of smartphones accounted for a quarter of US mobile sales in Q4, while O2 recently announced that it had sold 1m iPhones in the UK, so this trend looks set to continue.

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New research ties email to customer loyalty


emailMaybe consumers really do want to read about toothpaste, paper towels, and soda.  A new study from ROI Research and Epsilon claims that 62 percent of customers that receive permission- based emails are influenced by those emails, and 75 percent have read company or brand content as a direct result.

The survey was conducted in mid-October and measured 1,517 people. Not exactly a statistically projectable dynamo, (and it is, after all, sponsored) but even if half the numbers are on the money they are significant. They support the continued effectiveness of permission-based email, and they support the concept that content will attract consumer attention, which will increase engagement and then purchase intent.

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Ecommerce can help save the planet

green ecommerceShop online and help end global warming? In this era of acute environmental awareness, that could be a powerful value proposition for etailers. Particularly with data to back up the claim.

Buy that gizmo online rather than drive to the all and you'll burn 35 percent less energy, finds a just-released Carnegie Mellon University Green Design Institute study.

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Brand loyalty doesn't come cheap

The economy may be pushing prices lower, but when it comes to brand loyalty consumers still aspire to lofty expectations. That's the conclusion of the latest BrandKeys customer loyalty survey and it could portend a strategy change in internet marketing for brands that are trying to hold the high ground.

Brand value, according to BrandKeys CEO Robert Passikoff, means a lot more than brand pricing. The just-released index says that consumer expectations regarding brand value went up 20% this year versus last.

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Ad Ops: Fail

mission (not) accomplishedIs  90 percent of your online ad campaign invisible to your target audience? Nonsense.

Online advertising is all about razor-sharp targeting. Responsible advertisers and agencies stake their reputations and livliehoods on their ability to send the right message to the right person at the right time.

Except when they don't.

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The world's un-wiring

mobile phone worldCan you hear me now? Probably.

Over 60 percent of the world's citizens have a cell phone. That's a lot of gadgets in a whole lot of hands.  This very significant increase in penetration is largely due to mobile phone adoption in poor and developing countries. As recently as seven years ago, less than 15 percent of the world's population had cell phones.

We're looking at more than 4X growth in mobile subscriptions since 2002, when there were about one billion mobile subscriptions globally. By the end of last year, there were an estimated 4.1 billion subscriptions.

Worldwide Internet usage more than doubled in the same period. Currently, c. 23 percent of the population goes online, up from only 11 percent in 2002. But the poorer the country, the further that number drops. Only about 5 percent of Africans went online in 2007.

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UK e-tailers improve on accessibility

Some of the UK's top online retailers have made improvements to the accessibility of their websites over the last 12 months, with Boots and John Lewis the top performers in a Webcredible study. 

The average accessibility score increased from 57% to 62%, but some online retailers' scores have slipped since last year, and there is still plenty of room for improvement.

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Mobile ad spent to soar, search will lead the way

mobile ad growthIt's not all doom and gloom when it comes to ad spend forecasts. The Kelsey Group is bullish on local mobile advertising over the next five years.

OK, so we've all heard this year will be "the year of mobile" for seemingly as long as "next year in Jerusalem" has been intoned at Passover seders.  Nevertheless, Going Mobile: The Mobile Local Media Opportunity makes some interesting predictions.

US mobile ad revenues are predicted to grow from $160 million last year to $3.1 billion in 2013, a compound annual growth rate of 81.2 percent.

Kelsey splits ad spend into three distinct categories: display, search and SMS messaging. Last year, $21 million was spent on display; $39 million on search, and $100 million on SMS.

By 2013, search will reign supreme, according to the report, accounting for $2.3 billion in spending. Mobile display ads will account for $567 million, with SMS advertising accounting for $270 million in spending.

Other interesting findings include these tidbits:

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Analysts continue downward revisions of ad spend forecasts

downward ad spendingDown, down, down. Some major analysts have recently revised their projections of ad spending for 2009, and it comes as no surprise that the original projections of double-digit growth have shriveled into the low single digits for the sector.

UBS Equities recently downgraded its ad spending forecast to 1.4 percent growth, compared to the company's previous estimate of a 10.4 percent rise in spending.

Veronis Suhler, meanwhile, broke digital media spending out of its overall forecast. While overall US advertising is now projected to decline -0.4 percent, versus a previous forecasts of 4.9 percent growth, online will fare better.

— Internet and mobile spending are projected to grow 9.1 percent, down from previous forecasts of 15.5 percent. 


— Mobile content and video games will grow 34.2 percent and 19.5 percent respectively.

— Traditional media: newspapers, TV, magazines, and radio ad spend is forecast to plummet -16.2 percent, -9 percent, -8.5 percent, and -7.2 percent respectively.

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Study: iPhone apps have a short shelf life

Mobile users are quick to discard iPhone apps, with just 30% of buyers using them the day after buying and downloading them from Apple's App Store, according to a new survey.

The drop-off rate is even higher for free apps, with just around 20% using them the day after download, and less then 5% 30 days later, with games apps the most durable category.

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E-tailers best for customer satisfaction - survey

Online retailers performed best for customer satisfaction in a survey of five retail categories in the UK, including supermarkets, department stores and electrical retailers.

The UK National Customer Satisfaction Index scored retailers for Q4 2008, giving e-commerce a score of 82, much higher than the average of 74.8.

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ComScore's State of the U.S. Online Retail Economy

ecommerce growth vs eyar agoIn chart after chart, the numbers kept falling off a cliff. In delivering ComScore's "State of the U.S. Online Retail Economy through January 2009" report today, Chairman Gian Fulgoni didn't mince words. His references kept returning to the fact that the numbers have never looked this bad.

But ecommerce could be worse. A lot worse. It could look like traditional retail.

ComScore's panel (rather than survey) data indicate a drop in year-over-year online shopping in the critical fourth quarter of 2008, "The first time we have seen a decline in the eight years that we have been tracking quarterly," noted Fulgoni grimly. Any bumps in spending he attributes to an increase in gift card redemption - rather than actual buying - over the holiday season.

Spending drops were greatest more or less where you'd expect. Luxury goods were hit hard, as was entertainment spending. But there was also a steep 30 percent decline in spending in sectors such as office supplies as businesses cut back their budgets.

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