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Posts tagged with Stats

Reserve and collect is paying off for Halfords

The benefits for retailers of a multichannel approach are highlighted this week by the fact that Halfords has recently reached it's one millionth online reservation for in store collection. 

Customers like to do their research online, and it makes perfect sense for those online retailers with a high street presence to offer in store collection services and thus cater for shoppers who would rather shop offline.

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Price comparison sites need to work on usability

Some of the UK's leading financial comparison sites need to work hard at improving the user experience on their websites, according to a new study.

According to Webcredible's Future Comparisons white paper (pdf), presentation of search results, and the ability to manipulate and sort was one major area for improvement, while customer trust issues were often not addressed adequately.

The report looks at the five main financial comparison sites in the UK: Moneysupermarket.com, Gocompare.com, Comparethemarket.com, Confused.com, and uSwitch.com.

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Web shoppers using baskets as wish lists: survey

While 87% of online shoppers abandon their shopping baskets, the majority plan to return to websites later to complete their purchases, with baskets effectively used as wish lists.

According to a basket abandonment survey from Amaze, 74% of respondents said they would return at a later date to make a purchase, and many are using the basket as a means to 'window shop' on e-commerce sites.

The report suggests that, since there is little that etailers can do to change this behaviour, then less emphasis should be placed on abandonment rates as a measure of success or failure.

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Shoppers researching more and buying less: survey

Online shoppers are being more cautious about their purchases and spending more time researching products and finding the best deal before buying, according to a new survey.

Channel Advisor's white paper (pdf) looks at the shopping habits of US consumers, finding that while they are online as much as before, but spending less.

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Etailers still need to improve customer service: survey

Online retailers still need to work on customer services, with slow responses to customer queries among the areas which need improvement. 

The latest e-Customer Service Index survey by eDigitalResearch and IMRG, which asked 10,000 respondents, scored 76.7% overall, compared with 79.6% in November 2008. Providing online help and the speed of response to customer enquiries were the main issues.

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Global online ad spending still in decline

For the second consecutive quarter, online ad spending has been in decline: 5% in Q3 of this year, according to IDC. The company forecast continaul shrinkage in spend for the rest of the calendar year, saying we may have to wait until mid-2010 for a meaningful recovery in online media buying in search, display, and classified advertising.

Global online spending shrunk this past quarter to $13.9 billion, versus $14.7 billion in the same year-ago period. Only the Asia/Pacific region and Japan saw slight spending gains.

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P&O comes top of travel website usability study

Cross-channel ferry operator P&O is one of the most usable travel websites in the UK, according to a study of 18 leading sites, while the wooden spoon goes to Eurotunnel.

The eDigital Research Travel Benchmark report (registration required) surveyed mystery shoppers to provide ratings for first impressions, search, the booking process, and customer service.

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Paid search spending is not going down

According to a recent post from Heather Hopkins at Hitwise, the share of search traffic coming from paid listings is decreasing at the expense of organic traffic.

The stats highlight a 26% decline in the share of paid clicks, but is paid search really falling? Let’s take a closer look...

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UK etailers could do more to maximise sales: study

While some of the the top UK e-commerce sites are doing the basics reasonably well, many are failing to add extra value by using things like video and editorial content to promote their products.

This is the verdict of a dotCommerce study released today, which has looked at the websites of 20 online retailers in the UK, and benchmarked them against 24 best practice guidelines.

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20% of marketing emails missing inboxes: survey

Email deliverability is still an issue for companies, with an average of just 79.3% of permission-based commercial emails reaching inboxes in Canada and the US.

This statistic comes from a Return Path Deliverability benchmark report, and suggests that a significant proportion of marketing budgets are being wasted.

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Making the most of mobile advertising

More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.

The research, endorsed by the Internet Advertising Bureau and the Mobile Marketing Association, shows 54% of the people questioned would be willing to use mobile to interact with "brands of their preference".

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Council websites could improve usability: study

While the average usability score for local council websites has improved over last year, there is still plenty of work to be done to improve the user experience, according to a new report.

Webcredible's Local Council Websites report (registration required) gave an average score of 59.9% for usability, an improvement on last year's average of 56.6%.

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