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In the midst of a severe recession, Americans are cutting their monthly bills to the bone. Landline phones and cable television are now nice-to-haves rather than must-have. But a broadband internet connection? Non-negotiable.
We've come a long way since the dial-up era, when usability best practices cautioned against using slow-to-load graphics on Web sites and in email. The Pew Internet & American Life project's Home Broadband Adoption 2009 report indicates home broadband penetration is holding steady at 54-57 percent of households, a healthy 63 percent of adult Americans. But adoption among senior citizens (65 and older) jumped from 19 percent last May to 30 percent in April of this year.
While there is a recent trend for subscribers to view emails on their phones, marketers are still designing image laden-messages for desktop users which often render poorly on mobile devices.
According to stats quoted in the MailerMailer Email Marketing Metrics Report (pdf), 64% of key decision makers are using mobiles to view emails, yet less than 50% of marketers are making sure that their messages are accessible to these users.
Allowing customers to reserve items online for instore pick up is working well for retailers, with both Argos and Halfords posting impressive improvements in multichannel revenues.
In both cases, reserve and collect services were responsible for driving significant numbers of offline sales.
The majority of consumers want to be able to watch online content through their TVs. While 17% already can do this, a further 58% say they would like to be able to do this.
The Digital Entertainment Survey, from Entertainment Media Research and Wiggin, reveals a demand for on-demand programming delivered online, though not many people want to actually pay for it. People would consider paying for movies, adult content, and music and sporting events, but little else.
While mobile commerce is still in its infancy in the US, and even more so in the UK, there are signs that users are coming round to the idea, with 71% saying they feel it is safe to make a purchase on their mobiles.
An eMarketer round up of recent mobile commerce stats also reveals some interesting information about the kinds of products people want to buy from their phones.
Though the majority of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets, yet 46% of consumers say they would be likely to complete a purchase if they received a reminder.
The email survey also revealed some useful stats about email's effectiveness as a direct marketing channel, and the potential for driving offline sales. Some highlights after the jump...
Cash-strapped shoppers are moving offline and shopping at discount stores like Primark and Matalan, mainly to save on delivery charges, according to a survey released this week.
Verdict Research's e-Retail 2009 report predicts online retail growth of 13.3% this year, to £20.9bn, but also had some interesting stats about how the recession is affecting online shopping habits.
Two-thirds of online retailers say they feel threatened by payment fraud, something which threatens to hold back e-commerce growth in the UK.
The stats come from payment provider Sagepay, which surveyed 1,000 retailers, also revealed a lack of awareness of what they need to do to meet the industry standards (PCI DSS) on payment security.
The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.
The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.
The UK's online retailers are missing out on potential sales because they are not offering a large enough range of payment methods, and 50% of regular online shoppers' will cancel their purchase if their desired method is not available.
So says a YouGov survey of 2,000 UK web users commissioned by ClickandBuy, which suggests that e-commerce sites should catch as many customers as possible by providing alternatives to credit or debit card payments.
The saying 'Timing is everything' is a simple statement that packs a powerful truth.
Add online advertising to the list of things it applies to.
Hulu broke into the top-three most watched video sites in March, with 380 million videos viewed, thus capturing 2.6 percent of the U.S. market.
comScore Video Metrix finds users in the USA viewed 14.5 billion videos online in March, an 11 percent increase over February.
Google sites remain the top video destinations in the country, with 5.9 billion videos viewed (40.9 percent market share). In March, YouTube accounted for over 99 percent of all Google video viewed.