Posts tagged with Stats

Email is alive and well. And helping your social media campaign.

The Wall Street Journal may have declared "The End of the Email Era" this week, but that obituary went live far too soon.

Email is still alive and kicking. Beyond the fact that email usage still continues to grow, it is also a key factor in all of the more recent social tools that are seeing explosive growth. And according to a new study by Pontiflex, marketers are finding consumers much more willing to share information via email than social media, meaning that email is still an integral tool in marketing campaigns.

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Unhappy customers turn to social media: survey

Customers who experience problems when conducting transactions online are sharing these experiences on social media sites; 13% this year compared with 8% in 2008.

This is one of the findings of a Tealeaf survey of online customer behaviour, and provides another reminder that online retailers need to focus on customer experience, especially as 74% of online adults said negative comments read online have an influence on whether they will do business with a company.

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39% of companies unhappy with their conversion rates: survey

Online businesses have plenty of room for improvement, with 39% saying they are dissatisfied with their conversion rates, and just a quarter claiming to be either 'very' or 'quite' satisfied.

This is one of the findings from our Conversion Report, produced in association with RedEye, which presents the results of a survey of 700 company and agency respondent about their approach to conversion rates.

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E-commerce stats round up

Having gathered together some recent mobile internet stats in a post last week, I've found some stats on online retail from the past month or so.

Here is a selection of recent e-commerce related statistics,  along with a few thrown in from our most recent Internet Statistics Compendium...

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Mobile internet stats round up

I've come across a few stats on mobile internet and mobile app usage this week, so I've decided to gather them together in one handy post. 

I've also added a selection of mobile stats from our most recent Internet Statistics Compendium...

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16% of web users click on banner ads. Are display ads dead?

Display ad purveyors have desperately been trying to climb out from under the thumb of click-through rates, and a new study from comScore shows that they better do so quickly. The number of people who have clicked on display ads has dropped 50% in the last year. Even worse, only 8% of people online accounted for 85% of the display ad clicks.

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EBay shows that mobile commerce can work

Online auction giant eBay recently announced that it has generated $380m in sales through its mobile commerce channel, showing the potential value of m-commerce for retailers.

The figures are interesting, especially as other large retailers such as Amazon have yet to reveal their mobile commerce sales, and shows that enough shoppers are prepared to make purchases on their mobiles to make it worthwhile for retailers.

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Study: Americans don't want targeted advertising

Behavioral targeting has been batted around by privacy advocates and regulators over the last year, but a new study from professors at the University of Pennsylvania and the University of California, Berkeley has found that consumers not only want nothing to do with BT, they aren't interested in its side effect: better targeted ads.

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How many iPhone users does your website get?

So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones? 

I took a quick look at the stats for Econsultancy.com...

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Research reveals increasing use of online ad networks

Two thirds of advertisers are currently working with online ad networks, while almost half say they are using them more than they were a year ago.

This is one of the findings of Econsultancy's Online Advertising Survey Report, which was produced in association with the Rubicon Project, based on a survey of more than 250 advertisers and agencies.

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Free shipping works in emails: study

Offering free shipping in emails is a tactic which is increasingly used in marketing and rightly so, as in can result in higher transaction rates, according to a new study.

A US focused report (pdf) by Experian CheetahMail has looked at the trends and offers tips on using this offer effectively. Here are a few key takeaways from the study, as well as some useful observations on search trends... 

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Social Media: fad or revolution?

This video by Erik Qualman of Search Engine Watch presents statistics that are so alluring that it must leave the viewer wondering why some even consider social media to be a fad.

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