Posts tagged with Statistics

10 interesting digital marketing statistics we’ve seen this week

This week there's, of course, the royal baby's impact on web traffic, some Facebook ad commentary, following their Q2 results, and some global ad spend data from Nielsen.

Feast on these, and try not to speak with your mouth full.

5 comments

10 interesting digital marketing stats we’ve seen this week

This week's stats are mobile-heavy. The standout piece of data surely being the astonishing revelation that 24% of us believe losing our phone would be detrimental to our mental health.

Keep a tight hold on that device, and read on. If you're interested in more on mobile, check out our Mobile Commerce Compendium.

2 comments
Adestra 2013 Subject Line Report

152 killer keywords for email subject lines (and 137 crappy ones)

We had a hunch that word choice in email subject lines have a strong effect on response rates.  So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t. 

Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.

Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable. 

But – and never forget this – there’s always money in the banana stand! There is great power in optimising subject lines.

In case you missed my presentations at MarketingWeekLive last week, you can find out more about our findings after the jump.

29 comments

10 interesting digital marketing stats we've seen this week

Here's some statistics we've seen this week, for your delectation.

For more digital marketing stats, check out our Internet Statistics Compendium.

5 comments
digital marketing statistics

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication.

For more digital marketing stats, check out our Internet Statistics Compendium.

3 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include connected TVs, online customer satisfaction, mobile news publishers, Amazon's ad revenues and the boom in tablet use.

For more digital marketing stats, check out our Internet Statistics Compendium.

6 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.

For more digital marketing stats, check out our Internet Statistics Compendium.

3 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include online video ads, tablet commerce, multi-screening, email marketing, in-store Wi-Fi and mobile commerce.

For more digital marketing stats, check out our Internet Statistics Compendium.

1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ASOS's brand value, Twitter's relationship with TV, dual screening, holiday search traffic, QR codes, the value of online gambling and slow loading websites.

For more digital marketing stats, check out our Internet Statistics Compendium.

4 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include tablet traffic, digital marketing budgets in 2013, retail sites in paid search, tablet ad CTRs and Gucci's mobile commerce revenues.

For more digital marketing stats, check out our Internet Statistics Compendium.

3 comments

Just 41% of businesses can accurately track mobile vs. desktop user behavior

Despite the increasing importance of mobile devices for both traffic and sales, fewer than half of businesses (41%) are able to accurately measure the behavioral differences between mobile and desktop visitors.

A further 41% report that they have limited insight into how mobile users browse their sites, while almost a fifth (18%) say they cannot measure the difference at all.

The findings come from the new Econsultancy/Kontagent Mobile Sophistication and Strategy Report, which takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile.

The study is based on a January 2013 survey of 1,301 respondents from both client-side and agency backgrounds. To provide context for mainstream marketers, the sample was divided into two main parts.

1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.

For more digital marketing stats, check out our Internet Statistics Compendium.

1 comment