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Posts tagged with Statistics

10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include Google shopping, reserve-and-collect, mobile budgets in APAC, relationship marketing, Facebook Exchange and ecommerce in China.

For more digital marketing statistics, check out our vast Internet Statistics Compendium.

3 comments

Is there a crisis in meaningful measurement?

We all have an intuition as to the relevant merits or otherwise of 'the impression'. If a blog post on Econsultancy gets 5,000+ views, I know it's been relatively popular with our audience, considering we get around 1m views a month.

A lot of page views is generally a broad indicator of quality, at least on this blog. Quality could be defined as great entertainment, or helpful best practice.

Quality doesn't necessarily dictate time spent on page, a great post can still be quick to digest. Nor does quality dictate a low bounce rate, especially as we get lots of views from social referral (of course, if time on page was 30 seconds, and bounce rate 96%, there would be mighty cause for concern).

If a post doesn't get many views, but I receive some good comments from learned readers, I'll generally be happy, and hope the post will bring in more traffic over time.

What am I trying to get at here? Well, measurement is a science and an art. There are trends that cannot be repudiated, as well as intuition that must be followed.

There are many ways to skin a cat, but the worst thing you can do is skin the cat without explaining why the cat was flayed in such a way.

In this post I'm going to look at a possible crisis in some areas of measurement and market research. Please add your comments below.

12 comments

10 interesting digital marketing statistics we’ve seen this week

This week there's, of course, the royal baby's impact on web traffic, some Facebook ad commentary, following their Q2 results, and some global ad spend data from Nielsen.

Feast on these, and try not to speak with your mouth full.

5 comments

10 interesting digital marketing stats we’ve seen this week

This week's stats are mobile-heavy. The standout piece of data surely being the astonishing revelation that 24% of us believe losing our phone would be detrimental to our mental health.

Keep a tight hold on that device, and read on. If you're interested in more on mobile, check out our Mobile Commerce Compendium.

2 comments
Adestra 2013 Subject Line Report

152 killer keywords for email subject lines (and 137 crappy ones)

We had a hunch that word choice in email subject lines have a strong effect on response rates.  So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t. 

Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.

Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable. 

But – and never forget this – there’s always money in the banana stand! There is great power in optimising subject lines.

In case you missed my presentations at MarketingWeekLive last week, you can find out more about our findings after the jump.

29 comments

10 interesting digital marketing stats we've seen this week

Here's some statistics we've seen this week, for your delectation.

For more digital marketing stats, check out our Internet Statistics Compendium.

5 comments
digital marketing statistics

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication.

For more digital marketing stats, check out our Internet Statistics Compendium.

3 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include connected TVs, online customer satisfaction, mobile news publishers, Amazon's ad revenues and the boom in tablet use.

For more digital marketing stats, check out our Internet Statistics Compendium.

6 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.

For more digital marketing stats, check out our Internet Statistics Compendium.

3 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include online video ads, tablet commerce, multi-screening, email marketing, in-store Wi-Fi and mobile commerce.

For more digital marketing stats, check out our Internet Statistics Compendium.

1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ASOS's brand value, Twitter's relationship with TV, dual screening, holiday search traffic, QR codes, the value of online gambling and slow loading websites.

For more digital marketing stats, check out our Internet Statistics Compendium.

4 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include tablet traffic, digital marketing budgets in 2013, retail sites in paid search, tablet ad CTRs and Gucci's mobile commerce revenues.

For more digital marketing stats, check out our Internet Statistics Compendium.

3 comments