Posts tagged with Statistics

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11 fascinating US digital marketing statistics from this week

Econsultancy traditionally publishes marketing statistics of the week on a Friday, but we've decided to mix it up for a while and bring you some US specific stats on a Wednesday.

So here's the first Wednesday edition of US stats, featuring mobile advertising, US brand recovery and the changing roles of marketers.

For more digital marketing stats, check out our Internet Statistics Compendium.

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10 interesting digital marketing statistics we've seen this week

Here it is everyone, Econsultancy's weekly roundup of some of the most intriguing digital marketing and ecommerce stats we've seen this week.

For your delectation this week we've got stats relating to mobile commerce, blogging, Facebook engagement, paid search and behavioural marketing.

For more digital marketing stats, check out our Internet Statistics Compendium.

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future shop

Reinventing, or perhaps just finessing, retail for 2014

What do customers want in a multichannel experience and how will technology help deliver it in 2014?

Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.

Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.

Here are the best bits:

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Amazon

10 interesting digital marketing statistics we've seen this week

Once again, here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday.

For more digital marketing stats, check out our Internet Statistics Compendium.

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'i took my business omnichannel, we lost everything' grumpy cat meme

Omnichannel customer service [stats and infographics]

2013 will be the biggest online Christmas shopping year in history, many expecting the £10bn mark to be passed.

With the opportunity inherent, companies face challenges, from shipping to staffing.

But during and after the sales are made, customer service becomes one of the main headaches for companies. If an omnichannel strategy is missing, cue disappointed and increasingly vocal customers.

The customer service expectations of consumers in the UK and beyond has been revealed by Zendesk in a study polling 7,000 people in seven countries. The participants were aged 18-64, with 1,000 surveyed in each of the U.K, U.S., Australia, Brazil, France, Germany and Japan.

The data suggest that British customers demand the highest-levels of customer service in Europe. The data also reveal much about preferred communication channels and what good customer service can do for a brand.

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content marketing tactics - a breakdown of what brands produce

10 interesting internet marketing stats we’ve seen this week

This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.

Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.

For more internet marketing statistics, check out Econsultancy's Internet Statistics Compendium.

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mobile ecommerce site usage infographic

10 interesting digital marketing statistics we've seen this week

This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.

There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.

Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our Internet Statistics Compendium.

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instagram video

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include triggered email, showrooming, consumer attitudes to privacy, website usability, Instagram video and mobile advertising.

For more digital marketing stats, check out our Internet Statistics Compendium.

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New Twitter stats: talking is way more popular than sharing links

I thought I'd share a recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder. I missed this back in May, when it was first released, so apologies if you've already seen it.

The findings are significantly different to an older study from 2010 by a Microsoft team (Boyd, Golder and Lotan). This may be due to a different - arguably more robust - sampling method, using the Twitter Streaming API. Or, it may be that usage habits have evolved in the intervening three years. 

The full research is available here. It is a rather dense read, though a rewarding one. For those of you with TL;DR syndrome I have extracted some highlights.

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include display advertising, content marketing, Facebook ads, omnichannel retailing and the continued growth of ecommerce sales.

For more digital marketing stats, check out our Internet Statistics Compendium.

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include Google shopping, reserve-and-collect, mobile budgets in APAC, relationship marketing, Facebook Exchange and ecommerce in China.

For more digital marketing statistics, check out our vast Internet Statistics Compendium.

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Is there a crisis in meaningful measurement?

We all have an intuition as to the relevant merits or otherwise of 'the impression'. If a blog post on Econsultancy gets 5,000+ views, I know it's been relatively popular with our audience, considering we get around 1m views a month.

A lot of page views is generally a broad indicator of quality, at least on this blog. Quality could be defined as great entertainment, or helpful best practice.

Quality doesn't necessarily dictate time spent on page, a great post can still be quick to digest. Nor does quality dictate a low bounce rate, especially as we get lots of views from social referral (of course, if time on page was 30 seconds, and bounce rate 96%, there would be mighty cause for concern).

If a post doesn't get many views, but I receive some good comments from learned readers, I'll generally be happy, and hope the post will bring in more traffic over time.

What am I trying to get at here? Well, measurement is a science and an art. There are trends that cannot be repudiated, as well as intuition that must be followed.

There are many ways to skin a cat, but the worst thing you can do is skin the cat without explaining why the cat was flayed in such a way.

In this post I'm going to look at a possible crisis in some areas of measurement and market research. Please add your comments below.

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