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Posts tagged with Statistics

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Tablets are helping to drive more older people online: stats

The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year.

One major reason for this is an increase in the use of tablet computers by older people aged 65-74. In just one year, the number of older people using tablets has increased from 5% in 2012 to 17% in 2013.

These findings come from the latest Ofcom Adults’ Media Use and Attitudes Report 2014 in which 2,674 adults aged 16 and above were surveyed.

As the internet becomes a more accessible place thanks to easier to use and faster connecting devices coupled with an increased awareness and education, the online population of people over the age of 65 has increased. 

The proportion of people aged over 65 that are accessing the internet reached 42% in 2013, a 9% rise from 33% in 2012. This has helped to drive overall internet use up from 79% of all adults in 2012 to 83% in 2013.

The majority of services that people from every age group need to use are now as easy to access online as they were offline. The convenience of efficient and easily accessible online services is hugely valuable in improving the quality of life for those that may struggle to access them on the high street.

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stars and stripes

10 US digital marketing statistics we've seen this week

More US digital marketing statistics for you this week.

Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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social traffic to media outlets

10 intriguing digital marketing stats we've seen this week

A good mix of stats this week, with figures for social traffic, ad spend and consumer scepticism among others.

Do check out our US flavoured stats, too. For more from the market, download the Econsultancy Internet Statistics Compendium.

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US digital marketing statistics of the week

Here's some stats, numbers and figures we've seen this week relating to digital marketing in the US.

Check back on Friday for our EMEA flavour, and Mondays for APAC stats.

For more digital marketing stats, check out the Econsultancy Internet Statistics Compendium.

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11 fascinating US digital marketing statistics from this week

Econsultancy traditionally publishes marketing statistics of the week on a Friday, but we've decided to mix it up for a while and bring you some US specific stats on a Wednesday.

So here's the first Wednesday edition of US stats, featuring mobile advertising, US brand recovery and the changing roles of marketers.

For more digital marketing stats, check out our Internet Statistics Compendium.

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10 interesting digital marketing statistics we've seen this week

Here it is everyone, Econsultancy's weekly roundup of some of the most intriguing digital marketing and ecommerce stats we've seen this week.

For your delectation this week we've got stats relating to mobile commerce, blogging, Facebook engagement, paid search and behavioural marketing.

For more digital marketing stats, check out our Internet Statistics Compendium.

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future shop

Reinventing, or perhaps just finessing, retail for 2014

What do customers want in a multichannel experience and how will technology help deliver it in 2014?

Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.

Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.

Here are the best bits:

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Amazon

10 interesting digital marketing statistics we've seen this week

Once again, here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday.

For more digital marketing stats, check out our Internet Statistics Compendium.

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'i took my business omnichannel, we lost everything' grumpy cat meme

Omnichannel customer service [stats and infographics]

2013 will be the biggest online Christmas shopping year in history, many expecting the £10bn mark to be passed.

With the opportunity inherent, companies face challenges, from shipping to staffing.

But during and after the sales are made, customer service becomes one of the main headaches for companies. If an omnichannel strategy is missing, cue disappointed and increasingly vocal customers.

The customer service expectations of consumers in the UK and beyond has been revealed by Zendesk in a study polling 7,000 people in seven countries. The participants were aged 18-64, with 1,000 surveyed in each of the U.K, U.S., Australia, Brazil, France, Germany and Japan.

The data suggest that British customers demand the highest-levels of customer service in Europe. The data also reveal much about preferred communication channels and what good customer service can do for a brand.

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content marketing tactics - a breakdown of what brands produce

10 interesting internet marketing stats we’ve seen this week

This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.

Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.

For more internet marketing statistics, check out Econsultancy's Internet Statistics Compendium.

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mobile ecommerce site usage infographic

10 interesting digital marketing statistics we've seen this week

This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.

There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.

Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our Internet Statistics Compendium.

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instagram video

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include triggered email, showrooming, consumer attitudes to privacy, website usability, Instagram video and mobile advertising.

For more digital marketing stats, check out our Internet Statistics Compendium.

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