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Posts tagged with Startups

hero app

Start Me Up! Hero App lets consumers message businesses

Messaging is already the marketing topic of 2016.

Facebook is evolving its platform and WeChat is as successful and fascinating as ever.

Hero is a new app designed to allow consumers to message businesses. We caught up with its founder, Adam Levene.


Nine startups that could revolutionise your ecommerce efforts

The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with.

With so many startups vying for attention, however, it can be overwhelming when it comes to deciding which ones deserve your time and attention and which ones are unlikely to have an impact. 

1 comment

Start Me Up! People.io allows people to monetize their personal data

Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.

It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.

We caught up with the team...

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Start Me Up! Machine, a platform that simplifies mobile programmatic buying

We haven't profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we'd get an overview.

Ashley Friedlein identified 'marchitecture' as his number one trend for 2016, with companies needing to articulate their 'marketing stack'. Machine seems to fit in somewhere here.

Heck, it's even got an animated, big-font scrolling-experience for a website.

Here's how the team describe their product...


What is dropshipping and is it right for your business?

We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one. 

One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers. 

How is that possible? One of the most popular ways is through dropshipping. 

Bank Head Office Building

What's the future for big banks in a FinTech world?

There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever.

Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way? 


Six ways brands can ensure startup pilot success

The relationship between brands and startups has never been cozier.

The internet has fundamentally changed the way brands connect with and market to consumers, and many brands increasingly look to young startups to help them understand what innovations are coming next.


10 trailblazing tech startups that demand your attention

Uber proved that applying new technology to an old industry is a recipe for a successful startup.

Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models. 


Start me up! A profile of Parcelly

Parcelly is a delivery service that lets you collect your online purchases at a time and place convenient for you. 

I talked to PR and Marketing Manager Roksana Zinchenko about how far the business has come since its launch in December last year and what the future holds.  


19 innovative startups set to revolutionise marketing

Technology has fast become a critical enabler of marketing innovation.

Savvy marketers and their agencies are looking to the increasing number of technology startups to inspire and support the creative execution of their campaigns.


Amazon Launchpad setup to help startups promote their products

The next hit product is always right around the corner, and if the world's largest online retailer has its way, you might just be introduced to it through Amazon.com.

With support from Silicon Valley powerhouses like venture capital firm Andreessen Horowitz and accelerator Y Combinator, Amazon this week unveiled Amazon Launchpad, "a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe."


10 ways to startup-ify your company the right way

Startups are disrupting more and more industries and that has many established businesses looking for ways they can act more like startups to motivate their employees and spur innovation.