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Posts tagged with Sports Direct

sports direct

A message to Sports Direct: employees must come before shareholders

There's a quote from Alibaba's Jack Ma: "Customers should be number one, employees number two, and then only your shareholders come at number three."

Many great companies have understood this over the years, and Jack is simply one of the latest digital leaders to express this sentiment.

After reading Ma's quote (see more here), I read about the scandal of Sports Direct warehouses, where workers are effectively paid below The National Minimum Wage (due to staff searches lasting for 15 minutes at the end of each working day).

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Sports Direct: check out those calls to action!

Sports Direct is brilliant. Ok, it had some problems last year as its reputation took a blow thanks to the retailer’s use of zero hour contracts, but on the sales front, it’s flying along.

New stores are opening, other sports retailers are being battered into submission and 2,000 staff members are to receive a cool £100k bonus after profits climbed by 40% to £200m last year.

With 12 languages and 10 currency options, the Sports Direct website should continue to aid the company's growing profits.

The website has been praised in many quarters. It’s certainly easy to use and strongly conveys the brand’s identity.

Visiting the site I was struck by just how good its calls to action are, and how easy it is to get around (unlike their stores). I thought I’d round up a few of the best bits.

Enjoy them in all their enormous garish glory. I think they’re part of a growing lust for simplicity that is driving web design forward.

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