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Posts tagged with Spam

How often should retailers be sending out emails?

Finding the right balance for email frequency is crucial for retailers, but some get it badly wrong and run the risk of annoying customers by sending far too many promotional emails.

Having already put me off the purchase with way too much cross selling during the checkout process, VistaPrint has now compounded the problem by sending my 10 emails in the space of 11 days.

2 comments

The benefits of 'nofollow' as an SEO best practice

The PageRank Google assigns your pages is one of your most valuable assets as an online publisher. Your SEO success on Google is dependent upon earning and maintaining PageRank.

In every sense of the word, doing so is a balancing act. Hoarding your PageRank is not good; not providing any links to other websites can be viewed as an SEO sin and it's difficult to get other websites to link to yours when you don't link out, in turn making it more difficult to earn PageRank in the first place.

16 comments