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Over 100 senior marketers attended our inaugural roundtable event in Hong Kong last month.
They deftly explored and shared nimble ways to utilise the very latest digital marketing ideas and techniques in order to better equip themselves for their future endeavours.
Some were intent on making stronger inroads into mainland China, others were planning on taking full advantage of the small but also highly lucrative local Hong Kong marketplace (a jewel in the China crown), and for a fair number it was to better hone their abilities and skills to market across the whole APAC region.
As Cannes stretches into day four, the content keeps coming. Today feels like the audience and panels are questioning the mix between work and play.
Do we continue on with an extended adolence or do we buckle down and think work, work, work?
Olgivy & Mather's Worldwide Editorial Director, Jeremy Katz, has highlighted the top four things you need to know from Cannes from today.
Are these surprising to you or what you're already talking about round the water cooler.
User generated content (UGC) is not a new concept, but for digital marketers, UGC has never offered as many exciting possibilities for engaging with consumers and building brand loyalty.
With the recent billion dollar acquisitions of content companies like Instagram and Tumblr, tech giants are further demonstrating the immense value of content today,and the opportunities are apparent for marketers.
In a January 2013 Econsultancy/Adobe report on digital marketing trends, over 700 digital professionals identified content marketing as the single most significant trend in marketing today.
Content, in short, is king, so it’s incumbent upon brands to make good use of it.
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how and why we use different social channels at Econsultancy...
A few weeks have passed since Google’s long awaited and much speculated Penguin 2.0 update, and with the dust beginning to settle, we took a look at its impact in the UK.
There’s been no shortage of hype in the run-up to Penguin 2.0, with everybody’s favourite Google spokesperson and distinguished engineer Matt Cutts describing the forthcoming update as ‘a big one’ back in March.
But, so far at least, has it lived up to its billing as Google’s most advanced piece of spam-fighting technology to date?
It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market.
So why is it that so few CEOs engage personally? What is holding them back and why is it so important for them to actively participate in their company’s social media endeavours?
There's been a lot of ink spilled on the subject of social media ROI. Is it possible? How to go about it? What to measure?
At a #socialcloud event last night I outlined what I believe are the five pitfalls that everyone should try and avoid when approaching social media ROI.
This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing.
It gives a run through of various useful stats on social media usage and lead generation.
For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?
Furthermore, roughly 46% of online consumers count on social media when making a purchase.
It is not so much a revolution but a rapid evolution and digital transformation.
The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.
If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be.
In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.
Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...
Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures.
Ahead of ExactTarget's Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well as the peripheral issues of digital innovation, data and technology.