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Posts tagged with Social Video Strategy

How mouth-watering is Krispy Kreme’s social media strategy?

I asked the same question of Dunkin' Donuts last year, and frankly it was an easy one to answer.

Dunkin’ Donuts has been doing excellent work since it landed on social six years ago, with great personal interaction on Twitter, mouth-watering video content on Vine and dangerously tempting images posted on Instagram.


25 most thrilling branded Vines and Instagram videos of all time

Here is our tribute to the most wildly exhilarating, hair-raising, knee-weakening mini advertorial marvels you can watch in less than six or 15 seconds.

Think this list will be dominated by GoPro and Red Bull? Well yes obviously a few of them will be by those titans of extreme content marketing, but you’ll be surprised at how many other brands are getting in on the danger-courting game.

It’s pretty obvious why footage of daredevil escapades work so well on social, dangerous stunts and high adventure speak to our very basic desire to be gripped from the safety of our small screens, and these videos are some of quickest to pick up velocity across channels.

Plus with advancements in hardware, especially thanks to GoPro itself, it’s now possible to capture events from angles never dreamt of before.

Climb inside the helmet of a deep-sea diver, cling to the end of a skateboard as it does a 360-degree flip, jump out of a balloon hovering above the stratosphere. All is possible now and the only limit is human endurance.

If you want some killer advice on how to improve your own social video efforts then check out these best practice guides: how brands can be brilliant at Vine and how brands can be brilliant at Instagram video.

In the meantime, here’s some compelling inspiration…


How brands can be brilliant at Vine

Last week I wrote about how brands can be brilliant at Instagram Video, the social video platform offering an extra nine seconds more per video than its rival.

On the surface, you’d think that there’s not a lot to separate the formats. Both offer a similar mobile-first UX, easy interactivity with followers and an increasing array of tools to edit and filter your videos.

The ease with which you can share to other social channels certainly depends on which format you’re sharing to which platform. Twitter, as the owner of Vine, is far better optimised for sharing Vines than Facebook. Vice versa for the Facebook owned Instagram video.

Scratch a little deeper, and the differences between the formats and the way they are used by brands soon becomes clear.

Beyond the differences in length and available tools, Vine and Instagram video remain able to operate in the same space, whilst remaining unique in their own way, with brands tending to choose one or the other platform based on its own audience, content and tone of voice.

I’ve been doing a monthly round-up of the best branded Vines and Instagram videos for the last year and in that time I’ve learnt a thing or two about what makes for a great super-miniature video.

So, based on the above shaky qualifications, I present my tips for making brilliant branded Vine videos.