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Posts tagged with Social Shopping

Future of Digital Marketing: today's technology for tomorrow's marketing

At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.

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America's most innovative company - digitizing experience

What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.

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Site review: BookRabbit - Last.fm for readers?

BookRabbit, launched last week, is a new website which aims to do for books what Last.fm has done for music on the web.

BookRabbit

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Site review: Snooth

Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries.

Snooth

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Comparison engines upbeat despite slowdown

New research published by E-consultancy this week reveals that the comparison engines sector continues to flourish despite challenges presented by the economic downturn and the increased cost of buying search engine traffic.

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Q&A: Bastion Duclaux, CEO of Twenga

Shopping comparison site Twenga started up in the UK just six months ago and claims to already be attracting over 2m monthly unique users.

The site was launched in France in 2006 and has since expanded around Europe, with sites in Italy, Spain, Germany, Poland and other countries reaching a combined audience of over 9m users a month.

We caught up with Twenga CEO Bastion Duclaux to talk about its growth, as well as what makes his site different from the rest...

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Reevoo receives funding from French VC firm

Online consumer reviews aggregator Reevoo has announced a second round of funding led by French VC firm Banexi, as well as launching its service across the Channel.

We talked to CEO Richard Anson about the deal:

Reevoo  

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Ten things Amazon can do better online

Amazon is one of the great e-commerce success stories, and we often use the site as an example of best practice. But what can it improve?

The site's usability isn't perfect but users have become familiar with the way it works, and Amazon won't want to mess with a winning formula. It's the same story with eBay. Change isn't so easy once you achieve scale at a global level.

Nevertheless we've spotted some areas that could be improved upon...

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Web 2.0 to change fashion forever?

Yesterday the Financial Times published an article entitled: "The luxury world after Web 2.0"

It asks:

"What happens when following the fashion herd becomes wisdom of the masses? When everyone can become his or her own fashion editor? When "citizen" journalists replace glossy magazines as oracles of fashion?"

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Forrester: Blow your money on social marketing

Last week, I was pointed in the direction of an article entitled: “Online Social Media Cheap Alternative In Face Of Recession”.

It describes how Forrester Research is advising marketers to “spend more on online social media as a cheap, efficient way to advertise during tougher economic times.”

Given the fact that it’s increasingly becoming clear that marketing on social networks is ineffective for the vast majority of marketers who have tried it, and is losing money for even the Googles of this world, Forrester Research’s 'research' seems to be quite contrarian to say the least.

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Zlio targets UK etailers with DIY shop service

French start-up Zlio, which enables site owners to set up their own online stores, is set to launch in the UK today.

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Etailers cashing in on social shopping

Social shopping communities have become increasingly popular for online shoppers when researching their Xmas purchases, according to stats from Nielsen Online.

Nielsen's analysis (pdf) of the 1,000 most influential blogs (ranked by number of inbound links) finds that gift recommendations are dominating holiday discussions on these sites.

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