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Posts tagged with Social Networks

2 easy ways to track social networks in Google Analytics

tracking social networks

With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important.

If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium?

To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options.

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Gen Y is hard to reach on social networks too

Gen Y, the demographic group generally considered to be those born somewhere between 1977 and 2000, is a group that marketers pay a lot of attention to.

They're the multi-platform generation, consuming media on a variety of devices (including mobile phones). They're also said to be fickle and hard to keep engaged. But above all else, they're elusive.

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Will inauguration be a "Wireless Woodstock?"

Tomorrow's inauguration activities will stretch Washington's mobile networks, very possibly to the breaking point, according to The New York Times.

Crowds in D.C. are expected to number two million (or more) for Barack Obama's big day. It's a pretty safe assumption that the number of mobile devices on will number only slighty less. 

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Report: 35% of US adults now use social networks

Social networks have come a long way since Friendster, MySpace and Facebook jump-started one of the hottest online trends in the past decade.

A new Pew Internet & American Life Project report indicates that social networks have made great inroads with adults in the United States but still are predominantly the domain of teenagers and young adults.

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