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Posts tagged with Social Networks

Facebook's Q2 earnings report: the good, the bad and the ugly

Facebook's blockbuster IPO was, by most measurements, did not live up to expectations. Marred by NASDAQ trading glitches and accusations that Facebook and its investment bankers pulled a fast one on retail investors, the world's largest social network may have the dubious distinction of having one of the largest and at the same time most disappointing IPOs of all time.

Yesterday, Facebook had the opportunity to make amends by producing a strong second quarter earnings report. Here's the good, the bad, and the ugly of what it delivered.


Five lessons learned from Digg's rise and fall

Social news site Digg was once one of the most popular services on the internet. An early social media darling, Digg and its founder, Kevin Rose, were the subject of numerous high-profile articles, including an embarrassing (and not-entirely-accurate) BusinessWeek cover piece with the headline How This Kid Made $60 Million In 18 Months.

It wasn't just the media lavishing attention on Digg: investors poured big money -- some $45m in total -- into the company. 

But what goes up often comes down and as it turned out for Digg, the company's future was not going to be nearly as bright as its early years. Yesterday, the company's assets, including the code for the Digg site itself and its domain, were sold to New York-based development firm Betaworks for a reported $500,000.

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Engagement with social media campaigns: stats

July sees another update to our Internet Statistics Compendium, and another month-load of the best publicly available data for digital marketers handily collected across our eight regional reports.

Some of the juiciest stats to reach our ISC over the last month have been around social media engagement.

Not only are engagement levels changing among fans, followers and viewers, as more brands look to social campaigns to reach audiences, but the way companies are measuring engagement is also evolving.


Latin America has the most engaged social network users

According to Econsultancy’s latest Internet Statistics Compendium, Latin America’s users spend the most time on social networks with a total of 7.6 hours spent per month, ahead of Europe and North America with 7 and 6.4 hours respectively.

Despite this trend, the same report also revealed that Latin America has among the lowest social network penetration in the world with only 25% of the population using them.

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Microsoft launches a new social network, but why?

When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.

Google has struggled to build viable homegrown social networks, Yahoo has largely done little of note, AOL purchased Bebo for $850m only to drive it into the ground, etc.

Microsoft's claim to success in the social space? A $240m investment in Facebook in 2007 which valued the social network at $15bn.


10 excellent examples of Facebook Brand Timelines

Facebook’s new Timeline format doesn’t officially go live for brand pages until March 30th, but there’s always a few who can’t wait to try new things out. In fact, 8m have already made the switch. 

Timeline marks a fundamentally different approach to marketing on Facebook for many brands, with more emphasis on images and genuine engagement on the wall.

We asked our Facebook fans and Twitter followers to help us highlight some of the best examples of cover photos, milestones, and general best practice we could find.


Social and the grey market

It’s easy to assume social networking is the domain of the young.

Generation Y might have grown up with social, but there’s a growing number of people over 60 for whom social media is every bit as important.

People over the age of 55 are the fastest growing group joining Facebook, according to research from Nielsen - and a survey by Kantar Media’s TGI MobiLens claims that people over 50 are more likely to use social networks on their mobiles than people under 30.

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Social media in Asia: understanding the numbers

The Asia edition of our Internet Statistics Compendium saw significant expansion through 2011. With rapid mobile and e-commerce growth in the region, more data has emerged than ever before.

When it comes to social media, Asia continues to be of significant interest to marketers, brands and anyone with an interest in social trends around the globe.

Here are a few highlights from our latest stats update...


Beauty companies embrace social, but love traditional channels too

Is the future of marketing social? Few today would argue that social media marketing is going away any time soon, and the most bullish suggest that social is going to increasingly displace traditional marketing spend.

But are the bulls right? If a new study is any indication, not exactly.

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Analysing the social media industry

I recently contributed a chapter to a book on social media, in which I wrote about the development of the social media industry and how I believe it will develop (available in all good bookstores at some point, apparently).

Once I'd finished writing this chapter, being the mildly obsessive type of guy I am, I continued to read into industry analysis and management theories, which eventually led to digging out my copy of Michael Porter's Competitive Advantage.

Then, during a particularly dull train journey, I decided to look at how you could apply Porter's Five Forces to the social media industry and agencies within the industry (I've been intentionally generic as I think the application fits with the industry as a whole, rather than any individual organisation).


When will the "death of email" die?

Email is dying, again. If you didn't know this, you must have been waiting for the email.

According to comScore, usage of web-based email plummeted again last year, and that means that the "email is dying" crowd is out in full force, once again promoting the notion that the mobile phone and social media are making email irrelevant.


Firms are overcoming their fear of social media: report

More and more firms are using social media to improve their relationships with customers, with adoption of social networks for customer support up by 15% (to 51%) since last year. 

Findings from Econsultancy's 2011 Customer Engagement Report, produced in association with cScape, suggest that, with greater adoption of social channels for customer service and product development, companies are losing their fear of social media.

Companies are also increasingly using social technology internally to improve communication and business performance, with a third of companies (32%) using internal social networking for employee communication.